Publishers benefit from further mobile monetisation and creative offering for their clients with direct access to MOBKOI Studio
Mobile marketing specialist, MOBKOI, has launched MOBKOI Studio, offering publishers direct access to its unrivalled design and creative expertise. The MOBKOI Studio produces cutting edge mobile advertising experiences leveraging the latest mobile technologies and innovative Celtra formats.
The launch of MOBKOI Studio follows the company’s success with over 250 campaigns this year, achieving above-market benchmark brand metrics across the board. MOBKOI’s full-screen mobile ad experiences achieve on average over 80 percent viewability, and over 7.75 percent engagement rate and 48 percent inline video completion rate for the Interscroller ads. MOBKOI works with over 1,000 high-end and premium publishers internationally, producing mobile ad campaigns for 85 clients in 30 markets. The in-house creative studio is now available for its publisher partners with the team already launching several successful mobile campaigns for current partners including Vogue, CNBC and Fubiz.
Romain Colin, Founder of Fubiz said: “We have collaborated several times with the Mobkoi studio for creative brand content and the team is consistently flexible and fast to deliver innovative and disruptive formats in the advertising market.”
The latest formats available with MOBKOI Studio include Miniscroller and Universal Banner. As with Interscroller, Miniscroller ads are revealed organically as the user scrolls through an article on their smartphone. The ad appears in-feed amongst content and locks into place providing high viewibility, as demonstrated here.
Universal Banner is Celtra’s latest introduction, enabling publishers to run one tag across devices. The format has already secured fantastic results with responsive, full-width adverts on any smartphone, tablet or desktop.
Miha Mikek, CEO and Founder of Celtra, said: “Creative is becoming an increasingly important aspect for any digital campaign. Today’s consumers expect polite, native, non-intrusive ads, with hyper relevant, personalized content, engaging formats and more. To accomplish this, marketers and media providers must embrace the newest creative technologies, while investing in creative talent and expertise. Mobkoi’s Creative Studio is addressing exactly this at just the right moment. I’m excited to see more great work coming out of their Studio!”
Quentin Le Pape, CEO and Co-Founder of MOBKOI commented: “We’re extremely excited to expand our offering to publishers to include direct access to our creative studio. We’ve consistently received excellent feedback from clients and agencies for our creative work with innovative mobile ad experiences and it became a no-brainer to launch MOBKOI Studio as an additional offering for our publisher partners also.”
The mobile ad formats leveraged by the MOBKOI Studio include Interscroller, Miniscroller, Interstitial and Universal Banner, featuring innovative mobile functionality including Vertical Video, 360 Video and Parallax.
For more information visit www.mobkoi.com/studio.
About MOBKOI:
Launched in May 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI are specialists in ultra-premium mobile marketing.
MOBKOI creates unique, bespoke mobile campaigns to deliver client messages to premium audiences. Offering 100% direct inventory on some of the world’s most exclusive and trusted global and local publishers, MOBKOI guarantees brand visibility and safety. Using the Celtra platform, MOBKOI delivers innovative, cutting-edge mobile advertising formats and functionality including Vertical Video, Gyroscope and soon to be launched 360° videos, as well as providing non-intrusive, full-screen placements such as the interscroller. MOBKOI’s in-house studio develops the finest rich media, video and display brand experiences and the company offers complete transparency and optimisation with reporting per publisher, format, mobile device, OS and market.
To date, MOBKOI has delivered over 250 campaigns for 85 clients and operates in 30 markets with over 1,000 publishers. MOBKOI also has an exclusive partnership with upday, a unique news service pre-installed on Samsung Galaxy S7 smartphones and available to download on any pre-S7 Samsung smartphones.
For more information go to www.mobkoi.com, www.linkedin.com/company/mobkoi or follow @MOBKOI_UK.
