SARASOTA, Fla. – With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, Revcontent is excited to announce the launch of vCPM bidding.
Revcontent Innovates with vCPM as a Monumental Shift in Industry Transparency
While many networks offer CPM bidding, Revcontent’s vCPM is the first of its kind. Revcontent built vCPM out of a desire for transparency and consistent innovation. The goal of vCPM is to be a valuable tool for brands and agencies to connect with users on a deeper level, allowing them to build powerful and meaningful relationships.
Chris Maynard, Vice President of Product Engineering, said, “Viewable CPM takes all the guesswork out of content recommendation bidding. There are some real interesting things advertisers can now accomplish with our API.”
vCPM is a dynamic way for advertisers to target and engage with their audience in a transparent, simple way. Instead of a traditional CPM basis, where cost comes from an impression of a page, advertisers can now bid/pay only when a user actually views their content on a Revcontent widget. This model is extremely effective for increasing brand recognition and eliminates the CTR variable from impacting how much traffic a boost receives.
Revcontent’s consistent innovation is evident with new partnerships with brands such as The Atlantic, Patch.com, Forbes, and more. New technology is invented and released every two weeks, focused on building the best user experience possible.
Revcontent is the world’s fastest growing content recommendation network, powering 250 billion content recommendations per month. Revcontent partners with some of the biggest branded media outlets such as Forbes, Newsweek, Reuters, International Business Times.