Mobile-first demand-side platform allows advertisers and agencies to transact campaigns in local currencies from setup to reporting
London – Sizmek, the open ad management company for multiscreen campaigns, today announced the introduction of multi-currency support for StrikeAd, the mobile-first programmatic media solution for global brands and trading desks, enabling advertisers and agencies to use local currencies throughout the entire campaign lifecycle.
This enhanced functionality allows campaign budgets to be set in local currencies, removing the need for complex conversions from the default system currency (USD) to local currency before contracts can be signed. Users can also run campaigns, manage delivery, and monitor performance using native currencies for increased simplicity and convenience. Flexible reporting in multiple currencies can also be achieved with a single click, and without the need for manual conversions.
“As our client base continues to grow globally, the need to apply local currency has become imperative,” commented Alex Rahaman, VP Programmatic at Sizmek. “StrikeAd is an intuitive and flexible platform designed to take the complexities out of mobile programmatic, and the introduction of multi-currency support further simplifies and streamlines the process for advertisers and agencies across the world, enabling them to manage the whole campaign lifecyle using their native currency and removing the need for time-consuming manual conversions.”
“Successful oversight of ad campaigns is in itself a highly demanding and complicated task. Removing the unnecessary obstacle of currency conversion, allows for a more streamlined and efficient workflow,” commented Adsmovil CEO and founder Alberto Pardo.
The StrikeAd platform uses trusted currency exchange sources with daily rates fixed at the end of the previous forex trading day.
The currencies currently supported are ARS, AUD, BRL, GBP, HKD, ILS, MXN, SEK, USD, CNY, EUR, JPY, SGD, TWD, PHP, RSD, PLN, CAD, NZD, DKK, MYR, NOK, INR, ZAR, RUB, TRY, CHF, AED, CZK, PKR, HUF, THB, KRW, RON, SKK, HRK, BGN, COP, CLP, VND, IDR, and UAH.
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.