myVR – Virtually Everything Brings Together Content Discovery, Social Interactions, Video, Chat and More in a Totally Immersive Experience to Deliver Unique Branding Opportunities
San Francisco, CA – As virtual reality continues to rapidly mature as a platform for content including entertainment, education, communications and social interactions, it presents a new avenue for brands and marketers to reach target audiences. Delivering highly sought-after demographics and an engaged user-based, VR is poised to be the next medium to attract brands seeking compelling ways deliver their messages, products and offerings.
To help brands interact with their audiences through virtual reality, myVR- Virtually Everything, a booming virtual reality social platform, today announced that it is opening its platform to brands and marketers, allowing them to work with the myVR designers to create compelling, interactive and impactful “in-app” experiences that will provide users with a new type of brand engagement.
“Brands have always jumped on board as new mediums mature and attract larger audiences – from Facebook and the Web, all the way back to the introduction of television and radio,” said Artem Fedyaev, CEO of myWebRoom and creator of myVR. “By opening the rapidly growing myVR platform to brands, companies now have an easy way to directly interact with their audiences and grow their user-bases in virtual reality.”
Using interactive, customizable “rooms” as their personal hubs, myVR users can easily discover, save, stream and share online content including news articles, music and videos. This content is organized across 21 targeted interest feeds such as travel, sports, pets, DIY and food, all of which are also fully customizable, presenting brands with a powerful and highly targeted vehicle to reach customers. Available for free, myVR gives users a unique experience in virtual reality by allowing them to visit each other’s virtual rooms and hold group voice chats all while browsing the web, watching videos, reading articles or listening to music together.
Examples of potential brand partnerships include:
– Music streaming services can place their branding on a record player in the myVR “room,” and with one click, users can instantly stream their purchased music from that service
– Game developers can place their games within the platform, where users will be able to access their games via an arcade machine with their branding on it that is placed in the VR environment
– News websites can place their branding on a television located in the VR “room” and when users click on it, they can access the brand’s latest videos
– Content creators can place their creations directly into the content feeds in the users’ “rooms,” thus greatly expanding the reach and exposure for their music, videos, artwork, stories, etc.
myVR is available for iOS devices at: itunes.apple.com/us/app/myvr-
How myVR Works:
When new users get started, they choose from 5 pre-set rooms to use as their profile. The platform’s full design capabilities will be introduced soon in the app’s first big update and then users will be able to use real-life items to design their room. Once their rooms are complete, users select different items in the room to access different feeds of content – such as selecting the TV to watch viral videos or the music player to listen to their favorite songs.
Users can discover hundreds of trending articles, recipes, videos, photos, music, and more the moment they are published. Users are automatically given a free account to the desktop version of the app, www.mywebroom.com, where they can customize their feeds to see the updates that matter to them most by choosing exactly which sites they want to follow. The experience is a cross-device one and changes they make to their feeds on their computers will reflect in the VR app.
myVR will bring everything people love to do online into a realistic, fun and social virtual reality world, taking advantage of the platform’s voice and motion recognition technology to make finding and sharing the most interesting content easier and more intuitive than ever.
Brands and content creators interested in partnerships can contact myVR chief marketing officer Kristen Bierwith at kristen@mywebroom.com.
ABOUT myVR
myVR is a free, innovative and immersive content discovery platform built for Virtual Reality (VR) that allows users to customize their content as well as socialize with friends using current VR headsets. myVR users can do everything they love to do online – hang out with friends, watch videos, read articles, listen to music – in a realistic and fun VR experience. With myVR, users rediscover the internet in a community of customizable virtual spaces they share with friends. myVR was created by Artem Fedyaev and John Gonzalez, co-founders of the popular web-based content discovery platform myWebRoom. More information is available at myvr-app.com/
