Eyeota (www.eyeota.com), the global leader for audience data, announced Elizabeth Christensen as new General Manager of the Americas. Elizabeth oversees U.S. operations, where she will lead the data, platform and publisher acquisition teams and drive the company’s strategic vision. She will work directly with Kevin Tan, CEO and Managing Director, Americas, in the New York office.
This announcement comes on the heels of Eyeota’s expansion into the U.S. with the opening of the New York office and the surge in partnerships globally. Elizabeth will work on strategic initiatives in the U.S. and further advance the company’s presence as a global leader for audience data.
“With an established international presence, Eyeota is uniquely positioned to continue its rapid growth stage in the U.S.,” said Kevin. “We are thrilled to have Elizabeth join our management team to help lead this growth. Her proven track record of accomplishments in leadership and development, as well as her extensive knowledge of both sides of the media ecosystem, will further enable Eyeota for success in 2017 and beyond.”
With more than a decade of experience, Elizabeth has a unique background in content publishing, advertising, product development and business development across a wide range of verticals, including automotive, CPG, retail, publishing, among others. She has built departments from the ground up, led client and partner engagement strategies, developed product solutions and implemented smart solutions to help companies drive bottom line results.
“Data is a critical part of the digital advertising industry, and I am thrilled to be part of bringing Eyeota’s rich audience data to the U.S. market,” said Elizabeth. “I look forward to helping make our clients and partners successful using our data.”
Previously VP of Global Business Operations at Xaxis, Elizabeth drove global efficiency, accountability and profitability across the organization through the evaluation and improvement of process and operations. Prior to Xaxis, Elizabeth was Manager, Digital Product Development at Sterling Publishing, where she was responsible for all digital app development, website development and various digital content. She also pioneered the eBook development process for the company. Elizabeth has worked at various creative agencies in Los Angeles and New York including JWT, Team One Advertising, Toy – An Advertising Agency and TBWA/Chiat/Day, where she was involved in print, television and digital campaigns.
Elizabeth has a BA in English Literature from the University of California Los Angeles. She is also an avid runner and has completed four marathons.
