Seasoned ad tech veterans bring wealth of tech talent and business acumen to drive innovation
LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, announced the appointment of Dipanjan Chattopadhyay as vice president of product for core exchange and Igor Polovinchik as vice president of technology operations. By bringing on Dipanjan and Igor, OpenX strengthens its ability to innovate new products and scale technological solutions for its global business.
“We are delighted that Dipanjan and Igor are joining OpenX at this time of evolution and change in the programmatic industry”
Dipanjan and Igor will report to OpenX Chief Technology Officer Michael Radovancevich.
“We are delighted that Dipanjan and Igor are joining OpenX at this time of evolution and change in the programmatic industry,” said Michael Radovancevich. “I’m looking forward to working with them as their experience within ad tech and expertise will help us deliver that indispensable value to publishers for which OpenX is well known. As one of the pioneers of header bidding technology and first to market with innovative solutions, like real-time guaranteed, having a strong product and engineering team keeps us on the forefront of further innovations and will further accelerate our ability to develop and scale the solutions that have a profound impact on the way digital advertising is bought and sold.”
At OpenX, Dipanjan will be responsible for core exchange, marketplace quality and strategy, audience data and demand integration. Dipanjan joins OpenX with a decade of product leadership experience. He most recently spearheaded advertiser products at Criteo, launching several new products and enhancing the core platform to drive $100M+ in incremental revenue during his tenure. Prior to Criteo, Dipanjan was the first product manager at Rocket Fuel. He scaled Rocket Fuel’s product team, growing the business from $10M to over $400M in four years and leading the team through a successful IPO.
In his new role, Igor will oversee technology operations, information systems, information security, and compliance worldwide. Igor brings over 24 years of technology expertise to OpenX. He was previously the vice president of global technology and acting chief information security officer at Turn. With Igor’s expertise in product strategy, Turn enhanced its technology platform to reach over 4 million queries per second, a 300%+ increase. Igor has a proven track record of building and leading diverse teams and enhancing performance for a number of companies spanning the ad tech, consumer tech, enterprise software and big data sectors.
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.