Tapad Elevates Pierre Martensson As Global Head Of Data Licensing Division
Drew McCalmont Promoted to Lead U.S. Charge
NEW YORK – Tapad, the leader in cross-device marketing technology, has tapped Pierre Martensson to serve as the SVP and GM of Tapad’s global data division. Martensson joined Tapad in May of 2016 to launch and run its APAC expansion. Reporting directly to Are Traasdahl, CEO and founder of Tapad, Martensson assumes responsibility for the division effective immediately.
Martensson will lead Tapad’s data licensing efforts across the Americas, EMEA and APAC, splitting his time equally between the Singapore and New York offices. In addition, Martensson will be responsible for aggressive international expansion of the division and continuing to grow revenue. Tapad’s data division revenue was up 4x in 2016 over the prior year with 2017 off to a strong start.
“We have seen firsthand how Pierre will be able to drive success for our data division,” said Traasdahl. “Under his energetic and inspiring leadership, our device graph launched in APAC and is seeing remarkable success and market-leading speed. He has already started building out a stellar team in the region, including people like Andy Tu, VP of APAC. I am extremely confident that, together, they will drive terrific results.”
Drew McCalmont, newly appointed VP of product strategy and operations for Tapad’s data division, will work closely with Martensson on day-to-day operations. McCalmont joined Tapad in 2013 and has played important roles within the company. Most recently McCalmont served as product lead and director of solutions engineering. McCalmont now reports to Martensson.
“Drew has been an integral part of Tapad’s data business since it launched in 2014,” said Martensson. “His product vision and leadership in executing our business strategy has been key to growing the business to what is today.”
Tapad continues to build out its world-class team across APAC, EMEA and the U.S. For open job opportunities, visit the Tapad career page here: www.tapad.com/careers.
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2 percent data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco, Singapore and Toronto. Tapad\’s numerous awards include: EY Entrepreneur of The Year (East Coast) 2014, among Forbes’ Most Promising Companies two year’s running, Deloitte’s Technology Fast 500, Crain\’s Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award.
