Significant Improvements to Platform Provide Marketers with Advanced Contextual Targeting, More Efficient Workflow and Enhanced User Navigation
DELRAY BEACH, Fla. – Bidtellect, the Native platform built for marketers, released the fourth generation of its Native Demand Side Platform (nDSP). This release provides an extremely powerful platform for marketers, offering advanced contextual targeting, account-based marketing (ABM), a streamlined workflow process, enhanced user efficiency and a more intuitive UI and navigation. Fundamental changes deliver a faster and more effective experience for users and new feature sets bring more precise targeting capabilities and ultimately a greater capacity to achieve marketing objectives.
“Customer feedback plays an essential role in our platform’s evolution”
Bidtellect now offers advanced contextual targeting at the page level. This will enable advertisers to granularly target against the existing content of a page, creating greater relevance, increased engagement and higher ROI. Bidtellect is dedicated to upholding the highest standards of quality through pre-bid brand safety powered by ADmantX and pre-bid fraud protection powered by Integral Ad Science. Contextual targeting in combination with a comprehensive brand safety module allows marketers to maintain relevant and quality consumer experiences. Advanced contextual targeting is a precursor for keyword level targeting planned to be released Q2 2017.
In addition, Bidtellect now offers account-based marketing (ABM) to B2B marketers. Advertisers can target professional groups, company revenue/size, seniority, and more through Bidtellect’s LiveRamp integration and access to audiences through data providers like Bombora and Dun & Bradstreet. This enables B2B marketers to build highly specific audiences when trying to reach target companies and their decision makers.
Specific improvements for streamlined workflow and user navigation include a dashboard overhaul to provide more relevant information for each user, a new campaign creation process that has been streamlined by 20% and granular access and permission at the user level. These updates make it significantly easier for marketers to operate in the platform in terms of campaign management, usability and navigation. Bidtellect’s primary objective is to ensure the company’s products and solutions are meeting the diverse needs of brand marketers. For this reason, the progress made in the fourth generation of the nDSP is largely based on customer feedback.
“Customer feedback plays an essential role in our platform’s evolution,” said Salah Shami, Sr. Director of Product Development at Bidtellect. “When we are able to cater solutions to meet our brand partners’ needs, we are better positioned to help them overcome marketing challenges and achieve better results for their business needs. We are constantly working toward a better experience for our clients and these foundational changes to the platform will better enable Bidtellect to implement future advancements and capabilities in 2017 and beyond.”
About Bidtellect
Bidtellect is the leading paid content distribution platform providing marketers with one platform to execute Native campaigns across all formats and devices including text, imagery and video. Marketers leverage Bidtellect’s proprietary real-time optimization algorithms, first- and third- party data targeting, advanced KPI optimization and a team of industry experts, to drive real results for paid content distribution campaigns to deliver smart advertising. Bidtellect delivers access to the world’s most expansive Native ecosystem of premium placements in order to achieve unparalleled scale.
The company is headquartered in Delray Beach, Florida and was launched in 2013 by the digital media industry’s most successful ad tech pioneers.
