NEW YORK – Adslot, the leading innovator of digital media workflow and trading technology globally, announced the appointment of Mr. Cary Dunst as General Manager for North America, based in the company’s New York office.
Adslot Appoint Seasoned Ad Tech Executive as General Manager – North America
As General Manager, Mr Dunst will be responsible for developing and driving Adslot’s business strategy across the North American market. Additionally, he will have direct responsibility for sales and operations, while managing new and existing relationships with media agencies, advertisers, publishers, partners and other key stakeholders across the region.
Mr Dunst is a seasoned senior executive who has been in the tech sector for nearly 20 years, the last 10 focused on Martech, Data, and Analytics solutions. He has thrived in early-stage startups as well as global enterprises. Most recently Dunst was the Vice President of Sales – North America for Lotame, the leading independent data management platform used by marketers, agencies and publishers globally. In this role he spearheaded numerous initiatives such as implementing a sales forecasting methodology (MEDDIC), and created the company’s Sales Development Representative (SDR) Program. Dunst was a key member of the Lotame team during a tremendous period of growth, helping to increase revenues 600% in 4 years of service.
Before joining Lotame, Dunst thrived in various sales and sales leadership roles, most recently at Marin Software (a Biddable Advertising Platform), and Hitwise, (a pioneer in the digital analytics and competitive intelligence space, acquired by Experian for $244 mm). As both a leader and contributor, he has shaped culture in competitive and even tumultuous environments by focusing on: ethics, people, and results.
Ian Lowe, Chief Executive Officer of Adslot said of Mr Dunst’s appointment: “We are delighted to welcome Cary to Adslot’s executive team as General Manager of North America. Cary joins Adslot at an exciting time as non programmatic trading technology moves into a meaningful position in the media trading toolset. A proven sales performer and experienced leader, Cary will have the autonomy to drive the US organisation forward and my strong support to do so. The combination of Cary’s track record and cultural fit made him the outstanding candidate for the role.”
Regarding his new role, Dunst stated: “I’m very excited to take on the role of growing Adslot’s US business, and to be part of such a passionate and pioneering company. As the advertising industry continues down a path of automation at scale, Adslot’s technology is highly relevant, valuable and unique. We are well positioned to become the leading independent provider of Automated Guaranteed technology for agencies, advertisers and publishers alike and I look forward to contributing to the next phase of success.”
Founded in 2010, Adslot’s mission is to automate the workflow trading of forward guaranteed display advertising. Our leading technology is an independent, global media trading platform. Adslot benefits a global community of media buyers and sellers, including media agencies, publishers and advertisers, by providing efficiency and effectiveness made possible only via purpose built technology, and by doing so the basis on which the $60B forward guaranteed online display industry will realise its full growth potential. Adslot is a global organisation with operations in North America, Europe and Asia Pacific and is headquartered in Australia.