London – Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, announces an integration with Hawk, the mobile creative DSP for video, display and native advertising.
The integration enables trading desks, agencies and advertisers access to all Teads premium publishers and inventory on mobile devices across the world through the Hawk Mobile DSP. Teads’ global premium marketplace includes publishers such as The Washington Post, Time Inc., The Atlantic, Forbes, Bonnier, Mashable, Slate, Newsweek, The Telegraph, Le Monde, Corriere della Sera, El Pais, El Universal, and Nikkei, amongst many others.
Built by TabMo to be the next generation mobile DSP for agencies and advertisers, Hawk is the first mobile programmatic platform to manage both the entire purchasing process and the broadcasting of mobile advertising campaigns on mobile devices in real-time. With offices around the world, this latest partnership makes new sources of inventory accessible to Hawk users in all territories where Teads is present.
Todd Tran, Head of Mobile and Programmatic at Teads said “We’re excited to be able to bring Teads’ premium inventory to an even larger audience with this integration. More and more advertisers are seeking video formats that are truly cross device, viewable, engaging, and in premium editorial environments, and together with Hawk we’ll be able to meet this rising demand with outstream video.”
Hakim Metmer, Founder of TabMo adds “We are delighted to join forces with Teads, allowing our partners using our self service DSP to access more premium video inventory across the world. This is an exciting time for TabMo, as we are also launching the US market with new offices in New York, Chicago and Los Angeles.”
About Teads
Teads, founded in 2011, is the inventor of outstream video advertising and number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetising it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 500 employees, 100 of which are in the innovation team, across 27 offices in 21 countries.
For More Information and Interviews Contact:
Antonella La Carpia – EMEA Marketing Director di Teads
antonella.lacarpia@teads.tv
About TabMo (HAWK)
Headquartered in Paris, with R&D teams in Montpellier and offices in New-York, London and Cologne, TabMo is the first Mobile Creative DSP.
Built for agencies and advertisers it enables them to access premium publisher inventory through pre-selected integrated private market places (PMPs), and leverage mobile audience data from trusted integrated and selected partners. TabMo specialises in video and rich media mobile campaigns and is one of the world’s only platforms to be able to programmatically serve the whole range of mobile formats including native.
Since 2014 TabMo has built and developed its own DSP stack specifically for mobile advertising. TabMo’s technology enables advertisers to reach worldwide mobile audiences at scale, and with a variety of custom targeting options and creative formats. TabMo has also developed automated creative modules enabling users to be autonomous on the platform for the whole set-up process and adapt their existing creative assets to mobile first formats.
For more information about TabMo, please contact:
Kate Alexander – PR consultant
e: kate@alexanderpr.co.uk
m: +44 (0)7788 584413
