Axel Springer brands benefit from interconnection of advertising inventories and systems
Company-wide introduction of ad technology planned
Berlin & Hamburg: Axel Springer, Europe’s leading digital publisher, and AppNexus, the world’s leading independent advertising technology company, announce a comprehensive technology partnership. As part of the partnership, Axel Springer plans to progressively adopt AppNexus’ enterprise technology products, including the AppNexus ad server, across its global brand portfolio.
Starting in 2018, Axel Springer brands BILD.de, welt.de, bz-berlin.de, meinestadt.de, finanzen.net, and businessinsider.de, among others, shall migrate to AppNexus’ enterprise technology suite. In the future, it is planned that international Axel Springer brands will also adopt AppNexus technology.
AppNexus’ advertising technology encompasses all digital channels (desktop, mobile), formats (display, video, native), and application purposes (guaranteed and programmatic). Its technology platform is open and programmable, which affords customers the ability to build and innovate on top of its Application Programming Interfaces (APIs) and enables Axel Springer brands to connect their inventories and systems to each other, as well as link to external customer processes.
“We are seeing great potential from a more intense collaboration between Axel Springer’s many digital offerings,” said Andreas Wiele, President Marketing and Classified Ad Models, Axel Springer SE. “With AppNexus’ technology, we create the technological base for this which will be particularly beneficial to our digital marketing.”
“AppNexus is very proud to work with Axel Springer, Europe’s leading digital publisher,” said Brian O’Kelley, CEO of AppNexus. “Our technology helps independent publishers deepen their audience relationships and grow their businesses. It’s part of our commitment to building a better internet. We look forward to establishing a technology partnership with Axel Springer in Europe and beyond.”
About Axel Springer
Axel Springer is Europe’s leading digital publisher. With headquarters in Berlin, the company is active in more than 40 countries with subsidiaries, joint ventures, and licenses. Axel Springer SE is divided into three operating segments: Paid Models, Marketing Models and Classified Ad Models. The company employs more than 15,000 people worldwide.
About AppNexus
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.
