Grapeshot’s Live Context Marketing Engine Gives VICE Media Expanded Power to Help Brands Maximize Ad Effectiveness
NEW YORK, NY – Grapeshot, a global privately-owned technology company that deploys machine learning to unlock the value from data, today announced its collaboration with VICE Media, the world’s leading youth brand, to roll-out an innovative and customized brand safety solution for VICE’s content, which spans the worlds of culture, food, fashion, music, sports, tech and more. The announcement was made at VICE’s NewFronts presentation in New York.
By tapping Grapeshot for this brand safety solution, VICE is able to give its advertisers the assurance that their brand will not be placed next to any content they do not wish to be associated with.
Additionally, Grapeshot is the only solution capable of delivering VICE a truly global brand safety proposition, detecting more than 100+ different languages to offer unrivaled brand safety capabilities in all territories and in all languages VICE publishes in.
“Grapeshot is proud to power global premium publishers with context marketing tools. VICE shares our desire to innovate and create in the moment marketing opportunities for brands. We look forward to bringing new products to the market together,” said Daniel Oakins, Global Director, Publishing, Grapeshot.
“The global footprint of VICE provides a unique challenge when it comes to creating scalable solutions to address brand safety targeting. This partnership with Grapeshot allows us to deploy across multiple platforms, ingest our international content, and work together to optimize our media transactions to provide an ideal environment,” said Andrew Smith, VP Digital, VICE Media.
Grapeshot is a global privately-owned technology company that deploys machine learning to unlock the value from data. Grapeshot’s Live Context Marketing Engine provides marketers with real-time, actionable insights to instantly identify and engage target consumers in the moment by dynamically discovering and categorizing new audiences, trends and patterns across billions of digital sources in more than 30 languages. Grapeshot integrates with leading marketing and media platforms including AppNexus, MediaMath, Turn, The Trade Desk, AdForm, iPinYou and AOL, making it easy for brands, agencies and publishers to market in the moment, while also guaranteeing brand safety. For more information visit: www.grapeshot.com or follow Grapeshot on Twitter and Facebook.
About VICE Media
VICE is the world’s leading youth media brand. Launched in 1994, VICE now operates in over 30 countries and distributes its programming and content to viewers across mobile, digital and linear platforms. Through partnerships with leading media, tech and telecom companies, VICE will expand to bring its content to over 80 territories worldwide by the end of 2017. VICE includes an expanding international network of digital channels; a television and feature film production studio; a magazine; a record label; in-house creative services agencies; and a newly launched international television network, VICELAND, which has already received two Emmy nominations.
VICE’s award-winning programming has been recognized by the Academy of Television Arts & Sciences, Peabody Awards, Sundance Film Festival, PEN Center, Cannes Lions, Frontline Club, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard awards, and Webby Awards, among others.