New York – Inneractive, an independent global mobile ad exchange, announced that it has appointed Desirée Tunstall as Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Prior to this position, Desirée served as Director of Publisher Development, North America for Inneractive.
With over 10 years of experience in business development, client relationship management and consulting in ad tech, Desirée managed sales teams and clients across a portfolio of international brands, while delivering organization-wide transformational projects.
Desirée came to Inneractive after founding Verto Media, a programmatic digital audio advertising marketplace. Prior to that, Tunstall served as Director of Publisher Sales at AppNexus where she launched their mobile offering, building a multi-million-dollar business from the ground up in only two quarters.
“Desirée’s talent for building productive relationships, in-depth digital marketing experience, industry connections and strong leadership skills will help us meet our ambitious growth plans,” said Ziv Elul, CEO and Founder at Inneractive. “She has the expertise and passion to take our US business to the next level.”
About Inneractive
Inneractive is an independent global mobile ad exchange focused on powering native and video ads. The company’s mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive programmatic platform (INNEX) is comprised of a mobile Supply Side Platform (SSP) and an Ad Exchange that combine RTB with native and video ad solutions. Inneractive was named a Deloitte Technology Fast500 Company, EMEA and a Deloitte Israel 2016 Technology Fast50 winner. Inneractive is headquartered in Tel Aviv with offices in New York, San Francisco, London and Beijing. For more information, visit http://inner-active.com/.
