The move enhances monetisation and programmatic ad buying to scale.
Stockholm, SE – Acast, providers of the world’s leading technology infrastructure for audio content management, hosting and monetisation of on-demand audio and podcasting, has launched a private marketplace for programmatic ad buying. Powered by AdsWizz, the top global provider of advanced digital audio advertising solutions, the Acast Programmatic marketplace will be brought to scale, enabling marketing and advertising agencies, and brands around the world to programmatically buy audio ads on the more than 1,400 shows and across 56 million monthly listens on Acast’s platform and covering the full international scope of Acast’s presence.
Acast will use AudioMax AdsWizz’s audio centric Supply Side platform (SSP), to connect to and manage programmatic demand from Agency Trading Desks, Agencies and Ad Exchanges. The Acast Programmatic marketplace will be able to facilitate automated ad buys that are targeted by country or to multiple countries and by iTunes category on shows ranging from Sports to Business and beyond.
The podcasting industry is experiencing explosive growth and this is presenting new opportunities for monetization, with significant interest from programmatic buyers. Ross Adams, Acast’s Chief Revenue Officer said “Acast has been working to close the gap between advertisers and audio content creators since being founded in 2014 and Acast Programmatic brings us one step closer to that goal.” Adams continued, “Our mission is to use technology to make the podcasting and audio experience great for everyone. We are proud of the work we have done with AdsWizz to launch our marketplace.”
“AdsWizz is excited that Acast has chosen AudioMax to power their global programmatic audio strategy, said Alexis van de Wyer, AdsWizz’s CEO. He adds, “This demonstrates again the requirement for leading audio publishers to utilize programmatic technologies specifically designed for audio, and to work with technology partners with unique expertise in the audio space. AdsWizz continues to invest heavily in ‘Audio First’ ad technology solutions which are designed to accelerate the uptake of programmatic audio for all types of audio publishers, including Podcasters.”
Using AdsWizz AudioMax SSP, Acast is now able to tap into the growing worldwide programmatic demand for high-value Podcast listeners. In addition, for those Programmatic buyers who are also using AdsWizz AudioMatic DSP technology, they will be able to target 100% age and gender demographic across all shows, regardless of which platform or device they are listening on in addition to targeted behavioural segments across streamed only content.
About Acast
Acast is the world’s leading technology infrastructure for audio on demand and podcasts. Founded in 2014 by Karl Rosander and Mans Ulvestam, Acast is a free-to-use technology platform connecting listeners, podcast creators and advertisers in a fully integrated, one-stop shop. Acast currently has more than 56 million monthly listens to more than 1,400 shows around the world. Founded in 2014, the company is headquartered in Stockholm, and has offices in London, New York City, Los Angeles, and Sydney. The Acast app is available for download from the Microsoft Store, iTunes and Google Play.
About AdsWizz
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit us at http://www.AdsWizz.com/.
