iotec Snaps Up Former DataXu’s VP as Their New Chief Revenue Officer

London  – Intent marketing specialist iotec announces the appointment of its Chief Revenue Officer, Martin Brown.

Martin brings with him over 14 years of expertise in adtech and native digital advertising having worked in London, Sydney and New York. Having spent time working for the Yahoo! commercial team in APAC, Martin returned to London to take up a senior position within their EMEA organisation. In 2011, he moved into the nascent programmatic marketing space, joining DataXu as Vice President and Managing Director in the EMEA region. There he led a team that developed market leading innovation in advertising technology, working with marketers and media agencies to deliver data driven advertising solutions.

After three years he moved to New York to run DataXu’s East Coast operation where he led the commercial expansion of the region as Senior Vice President of global sales.

Over the past year, Martin has been a managing partner at a specialist adtech consultancy in London, helping brands create rigorous technology selection programs and effective programmatic strategies.

Within his new role at iotec Martin will focus on developing the business and expanding the profile of the company internationally.

iotec was founded in 2013 and has rapidly grown into a leading authority within the intent marketing technology space, with an ever-increasing presence in sectors including travel and leisure, financial services as well as retail.

Paul Wright, CEO at iotec commented “Since our original launch in 2013, iotec has flourished. We’ve brought in the best people to help move the company toward its bright future creating value for our clients through transparent and open transactions. Martin is no exception, and I have total confidence he’ll excel as our new CRO, bringing valuable insight to the team and supporting in our continued growth.

Martin Brown, newly appointed CRO, iotec added, “Despite an increasing amount of white noise there remain very few technology companies that are genuinely meeting clients ‘where they are’ in their progression into the programmatic marketing space. iotec is one of the few companies to truly recognise that alongside great technology you need an immutable commitment to total transparency and an operating model that really works for and represents customers.

About iotec
iotec are intent marketing specialists, applying machine learning to identify consumer intent without assumptions. We provide transparent media buying, intelligent insights and expertise to enable brands to understand and intelligently act in real context and in real time.