London & Berlin: BillFront, a leading and fast-growing technology-enabled finance provider dedicated to digital media companies globally, announced its successful arrangement of a multi-million financing facility for leading digital advertising technology (ad-tech) company Fyber, made available through its partner bank in Germany – solarisBank.
The working-capital facility will allow Fyber to scale its operations globally and capitalise on the strong growth within the programmatic and real-time bidding (RTB) advertising markets.
Fyber selected BillFront due to its strong track record and specialist knowledge in the ad-tech space, its ability to support the future growth of the company and the automated process of validating their sizeable volume of receivables quickly and efficiently; an area in which traditional finance providers are often lacking.
Andreas Bodzcek, CEO of Fyber said: “BillFront’s strong understanding of the ad tech sector and the fundamentals of our business helped us to quickly come to an agreement. We were looking for a flexible and scalable solution that could handle our international invoices, without slowing down or creating additional work for our finance department. With BillFront we feel that we have found the right partner to support our ambitious growth plans.”
Alongside this transaction, BillFront GmbH also announces the launch of its partnership with solarisBank AG, through which it will conduct its business in the German market.
Christopher Vogt, Co-Founder of BillFront, said: “We are excited to be partnering with Fyber and solarisBank: With Fyber, we are adding a marquee client to our portfolio, and our co-operation with solarisBank will allow us to actively target and onboard clients in Germany, a market that is strategically important for us given the growth that the German ad-tech scene is experiencing.”
Gregor Dimitriou, Co-Founder of BillFront, said: “Fyber is one of the leading ad tech platforms for digital publishers and app developers with a global presence, focusing on the fast-growing mobile video advertising segment. This is an important step towards fulfilling our long term goal of becoming a leading invoice financing provider for the international media and advertising industry.”
BillFront is a leading and fast growing technology-enabled finance provider dedicated to digital media companies globally. Through its technology platform, BillFront allows clients to free up working capital, thereby enabling its clients’ to accelerate their growth. BillFront provides and arranges financing between €50,000 and several millions of euros per month through integrating into its customers’ invoicing systems.
Fyber connects app developers and media companies with advertisers through the power of technology. Across every device. Fyber is an independent advertising technology company devoted to delivering global audiences at scale through a powerful cross-platform monetization and advertising solution. Its Supply-side Platform, Ad Server, Ad Exchange and Mediation products empower thousands of the world’s leading app developers and publishers to generate business-critical revenue streams and serve over half a billion monthly active users globally.