Powerful audience platform gives marketers the ability to define and target core segments using Lucktastic’s proprietary first party data
New York — Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery, has introduced the STREAM audience platform. The powerful audience platform gives marketers the ability to define and target mobile first US consumers using Lucktastic’s proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.
“Our accurate and verified first party data is proprietary to the STREAM audience platform and allows us to effectively target nearly one third of U.S. households,” said Tony Vartanian, co-founder of Lucktastic. “Video is a great example of the power of targeting within the platform. Similar apps see less than 50% completion rate on videos, with STREAM beating the averages and delivering a 100% in-view video as well as a 75% plus completion rate,” continued Alex Betancur, co-founder of Lucktastic.
Lucktastic focuses on reaching a broad range of American consumers from millennials to Generation X. In 2016 the app was named one of the “101 Most Addictive Apps of 2016” and one of the top 20 best sources for quality app installs by Appsflyer and Singular. Key stats around the network include:
• The audience is 65% female, 35% male and skews younger with 70% being between 18 and 34.
• The app drives 100 million+ engagement moments for gaming apps, brands and ecommerce companies, primarily through native video.
• Fans play four days per week with an average time spent playing of 25 minutes.
• Native video delivers a completion rate that is higher than 75% for :30 second skippable videos.
• The network has helped drive 15 million+ downloads for partners that include Playtika, Kabam, MachineZone, Zynga, Marvel, Rhapsody and many more.
• More than 50% of the Lucktastic audience shares their winning across social networks.
• Targeting options include device type, app presence, GPS location, gender, age and more.
“We have been working with Lucktastic for three years and using the proprietary first party data from the platform to reach our target audience of millennial women that represents a large percentage of the app’s users” said Ragnar Gudmundsson, VP of Growth and Marketing for Tophatter. “STREAM ensures that users are getting the right ad at the right time as well as call-to-actions that drive toward key performance metrics beyond the install to help maximize ROI. The team at Lucktastic also makes the process easy from campaign execution to metrics review and beyond, this is a fruitful partnership.”
About Lucktastic
Considered one of New York City’s fastest growing mobile-first companies, Lucktastic is the leader in delivering innovative promotions, rewards, and instant winning experiences. The company connects consumers with top partners in mobile gaming, commerce, branding, and product discovery. The pure play, free to play Lucktastic app launched on Android in 2014 and has quickly built an engaged and loyal customer base attracting nearly 15 million installs in the US on Android and iOS. With a dominant social footprint that includes over 2 million Facebook fans, the Lucktastic brand reaches 12 million weekly unique American consumers. For more information visit www.jumpramp.com.
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Tophatter, the world’s fastest, most entertaining marketplace, with live online auctions every day in a wide variety of categories, has been working with Lucktastic for three and a half years. Company marketing execs tapped Lucktastic to help find consumers interested in taking part in online auctions and recognized that their core target — females who are 20-34 — matched the Lucktastic user base, which represents more than 85% of the Lucktastic audience. Lucktastic was also able to provide custom ad experiences where users are educated on the Tophatter value proposition through varying ad formats that include native display, push notifications and player alerts.
Starting in January 2016, Lucktastic rolled out a new video placement showcasing the Tophatter experience where users feels like they are actually bidding on a product. The new ad unit also helped the company establish a digital branding experience at the same time their new TV commercial was launching.
Using Lucktastics proprietary first party data, Tophatter was able to focus their messaging on targeting brand new users while excluding existing Tophatter app users.
The results not only equated to a 2x lift in conversions, but also a 1.5x increase in lifetime value as new users are coming to Tophatter much more educated on their solution and overall value.
