London – mediasmart Mobile has extended its partnership with AdColony to expand its range of video advertising formats to include their latest Instant Play™ HD video technology.
From today, AdColony’s Instant Play™ HD Video will now be fully integrated and available through mediasmart’s platform for its customers to access AdColony’s IPX inventory and upload video ads to its platform when building campaigns.
The partnership extension will allow mediasmart customers to instantly serve high definition (HD) videos across AdColony inventory, eliminating long load times and delays.
With customers increasingly looking to enhance their campaigns with mobile video advertising delivery, the capability will offer considerably enhanced engagement with video creatives and an improvement of all key performance indicators that mediasmart customers serving video look for.
“AdColony has a unique type of high quality inventory focused on mobile that is extremely compelling for our customers.” said Noelia Amoedo, CEO, mediasmart. “With the ability to now allow them to serve HD video across AdColony inventory we are significantly improving our overall video capabilities and expanding our video inventory.”
“We are delighted to have certified mediasmart to run our Instant Play™ HD video technology in app video inventory, said Jon Hook, AdColony’s VP Brand and Agencies, EMEA. With consumers now spending 86 per cent of their time on mobile in app, and advertisers demanding brand safe, high quality, opt-in video advertising, we are seeing record demand from DSP’s to be certified to run with AdColony. mediasmart and its advertisers recognise these requirements and we are very much looking forward to our partnership.”
About mediasmart
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in Madrid, London, Paris and Tel Aviv, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).
For more information
mediasmart: http://mediasmart.es/
About AdColony
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers.
Known for our exclusive Instant Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully- owned subsidiary of Opera ASA, AdColony is a global organization with over 20 offices worldwide.
