London, England and San Francisco, CA – RadiumOne, a RhythmOne Company, announces the promotion of two key team members within the United Kingdom management team. Louise Briggs, previously the head of Sales and Account Management will be promoted to the Director Business Operations and Emma Hazlehurst, previously the head of Strategic Solutions, will now assume the role of Director of Business Development.
Louise and Emma both joined the team in 2014. Together, they have significant tenure in the ad tech industry, helping clients such as eBay, Ford, O2 and Microsoft build and grow their businesses by leveraging best-in-breed data and technology solutions.
“I am pleased to announce these additions to our leadership team in the UK,” said Craig Tuck, Managing Director. “Louise and Emma are both phenomenal practitioners and will be instrumental in shaping our new value proposition – combining the strength of RhythmOne’s brand-safe supply with RadiumOne’s data-driven marketing solutions – whilst continuing to drive success for our clients by doing what we do best: creating connections that matter.”
In her new role, Louise will continue to be responsible for sales and account management, but will broaden her responsibilities to include operations overall. Louise will bear strategic responsibility for crafting the go-to-market strategy in the UK for the combined capabilities of RhythmOne and RadiumOne in the UK market. Her role’s emphasis will be on helping clients navigate the advertising ecosystem by developing transparent, brand-safe solutions that leverage proprietary creative, data, insight and activation technology.
Emma Hazlehurst will now lead the division servicing publishers in the UK. She will focus on continuing the roll out RadiumOne’s sharing, dark social and web analytics tools, and develop new and innovative strategies to enhance ReadiumOne’s partner ecosystem. On the demand side, she will be tasked with helping agencies and clients gain transparency and insight into the full customer journey and how signals across paid, earned, owned and shared media can drive engagement and value for advertisers.
The strengthening of the UK leadership team follows RhythmOne’s acquisition of certain assets of RadiumOne and is part of the Company’s overall strategy to enhance its international capabilities and servicing.
For more information about RadiumOne, visit www.radiumone.com
About RadiumOne
RadiumOne is the only data-driven marketing technology company helping brands connect activity on paid, earned, shared and owned channels to find high-value customers. Through our ability to see the strongest signals of consumer intent and predict where consumers are on their journeys, we can build safe and effective brand-specific campaign strategies. RadiumOne delivers digital campaigns that are measured against real-world business outcomes. Based in San Francisco, RadiumOne has offices across the North America, Europe and Asia Pacific.
About RhythmOne
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices. Founded in 2004 in the UK, the Company pioneered Internet video search and works with digital advertisers, publishers and content providers to offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising, and content formats. Through its fully integrated programmatic platform, RhythmMax, the Company offers digital advertising inventory across owned, controlled and extended supply sources. The RhythmMax platform includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. RhythmOne’s goal is to maximize the return on advertising spend and provide the most efficient and effective marketplace for digital advertising. The Company is headquartered in San Francisco, United States with offices in the US, UK and Canada. For more information, please visit www.rhythmone.com.
