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iotec Verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles

iotec Verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles

iotec has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like iotec are providing targeted protection against some of the key issues affecting the online advertising industry.

iotec’s platform provides transparent media buying, insights and expertise that enables brands to understand and make informed decisions in real-time. Their advanced machine intelligence caters for each individual user at scale, to deliver messages that sync with with the individual’s interests and, therefore, provide value in the moment that counts.

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to:www.abc.org.uk/verification

Paul Wright, CEO of iotec comments: “We are in a changing world which demands greater emphasis on business ethics and transparency. As such, we are delighted to be recognised for our efforts to fight ad fraud and promote transparency within media buying. JICWEBS is a trusted industry name and we are committed to championing third party measurement to ensure that we continue to promote confidence and trust in a safer digital ecosystem.”

Simon Redlich, Chief Executive at ABC, said, “Congratulations to iotec for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. iotec is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

About iotec

iotec is an independent, transparent media buying platform that harnesses sophisticated machine learning to ensure we deliver the best performance for our customers, while providing clear, actionable insights, media costs and margins.

Founded in 2013 by a team of three data scientists, iotec’s technology was designed and built with transparency at its core and upholds strong business ethics across its culture and operations.

The company accelerated quickly following significant investment from some of the UK’s leading technology and media entrepreneurs. iotec work with clients across, retail, entertainment, travel, finance and pharmaceutical industries.


About ABC

ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.

ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and process to industry-agreed standards.

Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.

For more information please visit www.abc.org.uk.

JICWEBS is the UK’s Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).

For more information please visit www.jicwebs.org.