Agency’s Global Data Practice, Havas Cognitive, Evolves Offering to Provide Tech Agnostic Solutions for Expanded Reach
NEW YORK – Leading the charge around the use of machine learning and artificial intelligence in advertising, Havas U.S. announced that Havas Cognitive, its practice that specializes in offering AI and data-driven solutions for current and prospective clients, is now expanding its partnership base to provide more holistic brand experiences across consumer-focused platforms. This expansion, a true testament to Havas’ investment in innovation, will allow Havas Cognitive to focus efforts more around the whole customer experience and empower additional brands to create new AI platforms, software applications and creative campaigns that can significantly enhance marketing efforts.
In addition to IBM’s Watson, the technology upon which Havas Cognitive was founded in 2016, the group is providing AI services from other established companies like Microsoft and Google, as well as additional major players and game-changing startups like Layer and Reply.ai. Combining these cutting-edge cognitive technologies with the progressive experience design, technology and marketing expertise of Havas U.S., Havas Cognitive offers the most forward-thinking capabilities in the advertising industry, designed to support today’s modern CMOs and modern brands.
“We’re in the business of shaping the customer journey for our clients, and consumers want that journey to be comprised of experiences,” said Marc Maleh, Global Director, Havas Cognitive. “Now more than ever, data-driven, intelligent systems enable us to design and build personalized experiences at scale. With current and prospective clients already engaged with tech platforms from companies like IBM and Microsoft, we—as a true partner to the modern CMO and modern brands —must think about all existing relationships and contracts. By teaming up with multiple companies on the forefront of cognitive technology, we can now deliver the best AI-driven experiences to even more brands through breakthrough creative programs.”
As Havas Cognitive continues to establish itself as the top practice in its field, it has also partnered with NYC Media Lab, an organization that joins digital media and technology companies with New York City’s universities to drive innovation, entrepreneurship and talent development. The partnership will better connect Havas with the thinkers, innovators and leaders of tomorrow, enabling the group to be more on the pulse of the extensive research and innovative technologies being developed at local universities.
Havas Cognitive will work closely with NYC Media Lab and its consortium of universities that include Columbia University, New York University and The City University of New York to unlock new value for their partners and clients. In addition, the group will also provide thought leadership opportunities for the organization at industry events. Havas U.S. is NYC Media Lab’s 19th corporate member, joining leading media, telecom and technology companies A+E Networks; Bloomberg; ESPN; Hearst; MLB Advanced Media; NBCUniversal; NewsCorp; Publicis Groupe; Verizon; Viacom; Vonage; Charter Spectrum; The Weather Company; The Associated Press; Rogers; Singtel innov8; and Tenfore Holdings. NYC Media Lab Member companies participate in prototyping projects with university faculty and students, and participate in a series of events and roundtables on new technologies and innovation practices.
Havas Cognitive’s work includes TDA’s Alvi app, Eagle AI for ITV News UK / France.TV and AiMEN for the HBO series The Young Pope. The group operating Havas Cognitive is based out of Havas New York is led by the agency’s Global Head of Innovation, Jason Jercinovic.
About Havas U.S.
Havas U.S. is a communications industry leader that delivers integrated solutions to leading brands. With Villages in New York, Chicago and Boston, the agency brings together 11,000 experts in 75 countries and is the largest unit of the Havas Group. For more information, visit havas.com, or follow Havas on Twitter (@havas) and Facebook (facebook.com/havasworldwide).
