ANA Vice Chair and Former McDonald’s CMO will bring expertise on future of media to Mediaocean board
NEW YORK – Mediaocean, the world’s leading software provider for the advertising industry, announced that Deborah Wahl has been elected to the company’s board of directors. Ms. Wahl most recently held the roles of Senior Vice President & CMO at McDonald’s USA and Vice Chair of the Association of National Advertisers (ANA).
“I am excited to join Mediaocean’s board and to work with Bill and the other board members during such a transformational time for advertisers”
A 25-year marketing industry veteran, Ms. Wahl brings extensive marketing and advertising experience to Mediaocean, with such notable accomplishments as helping jumpstart McDonald’s turnaround with the launch of the All-Day Breakfast initiative, as well as selecting and establishing a modern agency model for the company. Prior to McDonald’s, Ms. Wahl was SVP & CMO of the home builder PulteGroup Inc., where she established innovative branding practices and established core digital strategies to drive shareholder return. She joined PulteGroup following a successful stint in the automotive industry with brands including Chrysler, Ford Lexus and Toyota.
“We are thrilled to welcome Deborah to Mediaocean’s Board,” said Bill Wise, CEO of Mediaocean. “As Mediaocean continues to build the future of media convergence, Deb’s depth of expertise and leadership will be essential as we chart our course and continue expanding our global footprint.”
“I am excited to join Mediaocean’s board and to work with Bill and the other board members during such a transformational time for advertisers,” said Wahl. “Brands, agencies, broadcasters, MVPDs and technology partners are coming together to address new media consumption behaviors and the resulting data fragmentation. Mediaocean stands at the center of this trend, and I look forward to bringing the CMO point of view as they create solutions that help brands succeed in driving measurable results.”
Ms. Wahl earned an MBA from University of Pennsylvania’s Wharton School and a Master of International Studies from the Lauder Institute. She also holds a Bachelor of Arts in Economics from Wellesley College. FORTUNE magazine named Wahl as one of four women to watch in business. In 2017, she was named No. 3 on the list of most innovative CMOs by Business Insider and voted one of the 10 Essential Advertising People of the year by Campaignlive.com
Mediaocean is the world’s leading media software company that automates every aspect of the advertising workflow – from planning, buying and selling, to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms power $140 billion in global media budgets, and have unmatched reach and bridge traditional and digital media. Mediaocean serves more than 80,000 users across agencies, advertisers, broadcasters and publishers worldwide. The company employs 900 people worldwide and is part of the Vista Equity Partners portfolio of software companies. Mediaocean is headquartered in New York with ten offices worldwide. Learn more at mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.