Sublime Skinz partners with Integral Ad Science and improves its viewability metrics to enhance ad performance
London, UK: Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, announced a partnership with Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, to improve the measurement of its skin-based ad formats, meeting industry demand for improved brand exposure metrics and consistent viewability metrics.
The partnership helped to demonstrate that 93.3% of Sublime Skinz’ desktop ad units achieve the MRC standard* for viewability, outperforming the viewability of other alternative display formats. On average, according to the latest industry benchmarks from IAS, UK ad formats achieve 48% viewability, with certain formats seeing slightly higher rates including Billboard (61.8%) and Skyscraper (58.6%).
Sublime Skinz also saw significant performance improvements, with their display formats being in view for an extended duration – 67.1% of the Sublime Skinz’ desktop ad formats were viewable for 15 seconds or more. This is considerably higher when compared to other standard ad formats, which see viewability rates decrease at this extended duration, including Leaderboard (12.9%), Billboard (16.4%), and Skyscraper (22.8%).
The partnership comes at a time of rapid business growth for Sublime Skinz, encompassing the launch of multiple ad formats and several new publisher partnerships all of which enable the company to accurately demonstrate the high levels of viewability offered across its ad portfolio.
Andrew Buckman, Managing Director EMEA at Sublime Skinz, commented: “We can now supply clear, impressive viewability metrics to our advertising and publishing partners, and optimise the performance of our ad formats. Typically, it has been difficult to measure non-standard ad units and prove that they are highly viewable, even though they have demonstrable levels of engagement and brand recall. Through our partnership with IAS, we can prove that our range of ad formats boast high viewability rates, giving our partners confidence that campaign performance is measured efficiently.”
Nick Morley, Managing Director EMEA at Integral Ad Science, said: “Our partnership with Sublime Skinz supports the continued industry momentum to provide transparent viewability metrics and reduce data reporting discrepancies. At IAS, we work to verify that every impression has the opportunity to be effective, and to provide our partners with accurate, actionable information. This enables publishers to maximise ad revenue and allows advertisers to optimise ad campaign performance.”
*MRC Standard for viewability for large formats – 30% of pixels in view for one second
About Sublime Skinz
Sublime Skinz is a leading ad tech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide skin-based advertising on multiple devices, working with advertisers, publishers, media agencies, trading desks to drive efficient campaigns at scale.
Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.
Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’
For more information, please visit www.sublimeskinz.com.
About INTEGRAL AD SCIENCE
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. It solves the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimising towards opportunities to consistently improve results, and analysing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Its growth and innovation have been recognised in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more: www.integralads.com/uk.
