New York City, NY – evania video, a leading publisher management platform in the video advertising industry, announced the integration of Protected Media digital security technology. The partnership will provide evania video with advanced cyber security tools in order to reach the most effective defense against ad fraud.
The topic of fraudulent traffic has been a concern among digital ad buyers and marketers, and the issue is even more acute in programmatic. Sophisticated evaluation of the legitimacy of ad impressions and precise data verification is a powerful way to go to assure high media quality.
“We are proud to provide evania video with the in-depth information, at the impression level, required to diagnose problematic traffic”, said Amichai Zuntz, Executive Vice President at Protected Media. “We are gratified to be working with successful digital marketing suppliers like evania video, who take special measures to verify and ensure that the online traffic they bring results in solid sales leads.”
Our ongoing commitment to maintain the highest standards of inventory quality has lead us to partner with Protected Media. We look forward to using their protective solutions to help us ensure that we continue to meet and exceed the highest industry quality standards .” said Oded Shoham, CEO at evania video GmbH.
About evania video GmbH
evania video GmbH is a software driven company with focus on providing Publishers and Sales Houses with a proprietary and complete programmatic video advertising solution, including robust player technology, strong monetization options, and a wide variety of premium video content. The company has a strong foothold in the DACH publisher eco-system, and has recently begun to expand its business to other international markets.
About Protected Media
Protected Medias solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Medias technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality.