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mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

As big publishers embrace open RTB to sell their inventory programmatically, without intermediaries, the deal allows mediasmart to offer its customers direct access to Cheetah inventory.

The partnership enables access to exclusive Cheetah Mobile inventory, and also gives mediasmart´s customers direct access to inventory previously available solely through other supply partners.

mediasmart clients now have access to a global inventory of more than 50 billion impressions each day. Adding this brand safe inventory to bsmart´s proven capabilities in audience and predictive targeting, enables brands with the ability to maximize the reach and effectiveness of their mobile campaigns, while protecting their brand integrity.

“Cheetah Mobile has a unique type of high quality app inventory that is seeing increasing demand for our customers.” said Noelia Amoedo, CEO, mediasmart. “In an industry where fraud is a significant concern, our customers value direct relationships and connections with brand safe publishers.  Cheetah Mobile not only brings incredible reach but also very innovative formats.”

“Through our partnership with mediasmart, Cheetah Mobile will be adding premium and exclusive demand to its Private Ad Exchange inventory, further demonstrating its traffic value, “said Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile.”


mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.

mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.

Located in Madrid, London, Paris and Tel Aviv, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).

For more information: http://mediasmart.es/.