The partnership will defend against fraudulent, non-human advertising impressions
NEW YORK – White Ops announced its partnership with sell-side platform (SSP) PubMatic, to defend against fraudulent, non-human traffic impressions across PubMatic’s video and mobile inventory. Through this partnership, PubMatic has globally implemented White Ops’ pre-bid and post-bid solutions to provide ad fraud detection and prevention.
“Bot fraud threatens the future of digital advertising and the broader internet”
“PubMatic is a global leader with tremendous reach in video,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “We believe the best way to serve our customers is to provide transparency and quality. When ad fraud is prevented, everyone wins. Our publishers, who have great content and audiences, see higher yield, and our demand-side platform partners can buy with confidence.”
“Bot fraud threatens the future of digital advertising and the broader internet,” said Sandeep Swadia, CEO of White Ops. “PubMatic has made a commitment to help create more transparency in programmatic advertising. We are delighted to be working with them to fight fraud in the digital advertising ecosystem and the internet overall.”
For more information on White Ops’ bot fraud detection and prevention solutions, please visit www.whiteops.com.
About PubMatic
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over one trillion ad impressions per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 12 offices and six data centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
About White Ops
White Ops is a cyber-security company that protects businesses from automated threats: actions like ad fraud, account takeovers and fake engagement conducted by malicious bots. Even if a bot perfectly impersonates human behaviors, White Ops’ Human Verification technology is able to detect it with precision and confidence. This ability, combined with a unique “white hat” perspective on the cybercriminal mindset, has led White Ops to become a trusted partner to some of the most iconic brands on the web like Adobe, The Trade Desk, Oath and more. Learn more at https://www.whiteops.com/.
