Olympics “PMP” Features Live Video Sports Coverage, Highlights, & Athlete-Focused Content to Seize on Shifting Viewing Behavior
NEW YORK – Telaria Inc., (NYSE:TLRA), a leading video monetization software company, today announced that it is offering an exclusive Winter Olympics Private Marketplace package (PMP), consisting of curated Live and On-Demand video inventory from broadcasters and publishers worldwide.
Telaria Ushers In First CTV-Era Winter Olympics – Launches Exclusive, Programmatic Global PMP Video Packages
Advertisers aiming to capitalize on the attention the Winter Games garners can seamlessly connect with viewers in these premium, TV-like video environments via Telaria’s Winter Olympics PMP. This is an especially valuable opportunity to supplement a linear TV campaign and engage viewers wherever and whenever they are tuning into the Olympics.
For linear TV viewers, live sports have been the last barrier to cutting the cord. Now, with myriad sports-streaming options available, the February 2018 Winter Olympic Games in PyeongChang will be the first true “CTV Olympics.” Audiences around the world will be able to enjoy live coverage and weeks of complementary content on big screens through CTV devices and across mobile and desktop. According to proprietary research conducted by Telaria titled, “TV in Transition,” 63% of millennials around the world consider “streaming” the same as “watching TV.”
Telaria’s global footprint enables access to premium international partners in APAC, EMEA and LATAM, offering advertisers a strong mix of live and time-shifted inventory, including event coverage and highlights, interviews, human interest stories, news, and more from supply partners such as USA Today Sports, Gannett, Newsweek, Young Hollywood, Telegraph, MailOnline, GiveMeSport, Sinclair Broadcast Group, Newsy, and NESN. Additional partners are continually being added as the event approaches.
“The Olympics are about so much more than just the Games. People really get into the stories and the behind-the-scenes content that surrounds the whole event,” said RJ Williams, CEO of Young Hollywood, who will be producing exclusive personal interest stories on leading athletes. “It’s a great opportunity for advertisers to engage viewers when they’re seeking out this premium content, wherever, whenever. Partnering with Telaria’s data-enabled video platform ensures that we can help connect advertisers to these audiences at the perfect moment, in the type of premium video inventory that is very limited because it’s tied to such a unique live event.”
“During one of the hottest, most competitive viewing events of the year – the Olympics, marketers and agencies are seeking premium, real-time environments to connect with this highly engaged audience. Telaria’s private marketplaces are a perfect, programmatic way to complement broadcast buys or run independent campaigns that connect with sports-viewers in a powerful way,” said Katie Evans, Chief Operating Office, Telaria.
Telaria (NYSE:TLRA), (formerly Tremor Video), is the leading independent data-driven software platform built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.