Digital advertising veteran joins fast-growing mobile ad-tech company to oversee all business teams
San Francisco – CrossInstall, the leading creator of programmatic interactive mobile ads, announced Anuj Kucheria’s promotion to Chief Revenue Officer from his previous role as Vice President of Business Development.
With over twelve years of experience in advertising sales and business development, Mr. Kucheria will oversee all revenue generation at the company, which includes three main businesses — the DSP Performance Business, Brand Sales, and Creative Partnerships. Kucheria will lead CrossInstall’s business teams and ensure they are operating efficiently during a time of rapid growth for the company.
“We’ve experienced massive growth within the last two years, and Anuj has been one of the core drivers of it,” said Jeff Marshall, CEO of CrossInstall. “He has a keen sense of how to advance the various lines of business and execute a thorough revenue generation strategy. He delivers when it counts as a forward-thinking leader, and I am excited for his expanded role in the business.”
Since Kucheria joined CrossInstall, the company is now working with over 90 percent of the top grossing apps while diversifying revenue and quadrupling head count. Prior to his tenure at CrossInstall, Kucheria worked at Chartboost as Head of Advertising Sales for the Americas and also held roles at Google, AdMob, and Causes.com. Kucheria graduated from the University of California, San Diego with a Bachelor’s degree in Political Science.
“CrossInstall is pioneering a better approach to ads as all the pieces of our business become integrated,” said Kucheria. “Our tech, people and understanding of the mobile ecosystem will help us grow across all areas of the business. I look forward to taking a holistic approach towards our performance business, brand business, and creative partnerships to ensure that we continue to deliver value to our clients.”
About CrossInstall
CrossInstall is the leading creator of programmatic interactive mobile ads enabling advertisers to deliver personalized messages to the right audience. CrossInstall serves more than two billion unique devices worldwide per month enabling more than 130 million weekly interactive experiences. Their custom-built and optimized playable ads and performance based bidder make them the preferred choice for over 90% of the top grossing apps and renowned brands. Founded in 2012 by several advertising and gaming executives, CrossInstall is fully bootstrapped and headquartered in San Francisco.
