Strategic leadership across clients and new business opportunities will support EMEA growth
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA.
Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in the region to help brands practice people-based marketing (PBM).
In this new role, Wagner will be responsible for driving strategic leadership of new and existing clients. This will include helping existing clients adopt PBM across their organisations through performance media, marketing technology, analytics, customer experience and CRM.
Wagner will be tasked with heading Merkle’s EMEA new business opportunities, including those in combination with Dentsu Aegis Network (DAN). She will drive high standards of best practice within Merkle’s sales and account management teams across the EMEA business, including all current and future acquisitions.
“True people-based marketing can never be achieved in the context of one channel. There’s no such thing as, say, a simple media brief, because creating a customer-first response means understanding the whole marketing ecosystem. Bringing this approach to clients is incredibly motivating,” said Wagner.
Michael Komasinski, President EMEA at Merkle, said: “This is a dynamic and multi-faceted role and I’m excited for Margaret to lead this charge. Her depth of experience across operations, client management and corporate development gives Margaret a unique perspective on client and agency needs, which has enabled her to help our clients achieve success through people-based marketing.”
Wagner joined Merkle in 2015 as SVP, growth director, responsible for driving growth across Merkle’s agency services and marketing solutions divisions and later for developing an integrated new business process to capitalise on the opportunities that joining the Dentsu Aegis Network has brought to the company. Since moving to the UK in 2010, she has also held the role of CMO of RAPP UK and, prior to this, was a managing partner at Wunderman for the global Land Rover account and business development.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.