Growth Fueled by Strong Global Demand for Programmatic Platform
NEW YORK – 33Across, a leading programmatic platform provider, announced several executive hires and global expansion across Europe and Asia.
Q1 results: Triple digit growth, global expansion and we’re hiring. #adtech #ProgrammaticAd
Building on its fourth year of triple digit growth, 33Across continues to invest in its people and technology by hiring key executives, doubling its European team, opening a Tokyo office, and expanding its Hyderabad engineering center. Global headcount grew by more than 80 percent year-over-year (YoY).
“The strong demand for our programmatic platform that connects leading brands to quality publishers has resulted in unprecedented growth,” said Eric Wheeler, CEO, 33Across. “We’re expanding rapidly, adding great leaders to our team and dedicating our resources to improve the impact of programmatic advertising for both advertisers and publishers.”
33Across also announced the appointment of three new leaders to its global executive team. Robert Deichert joins as chief operating officer and is responsible for all operations, product development, and HR. Rob brings an extensive breadth of sales and operations experience to his role, including leadership roles at Rubicon, Criteo, The Weather Company, and AOL/Advertising.com. Most recently, Rob ran his own strategy consulting practice servicing clients in digital marketing, advertising, and publishing.
“I’m thrilled to join the company at a time of such incredible growth and momentum,” said Rob. “I look forward to working with the team to deliver new innovations and greater impact for 33Across advertisers and publishers.”
Jon Nevitt joins the company’s leadership team as senior vice president of marketing. Jon brings more than 15 years of marketing and advertising industry experience to the team including marketing leadership roles at Criteo, Quantcast, and Google. Most recently Jon was vice president of marketing at Taykey, a New York-based data and advertising company.
Yoko Arai joins as Country Manager responsible for opening the company’s Tokyo office and leading its business, operations, and sales and overall position in the growing Japanese market. Prior to 33Across, Yoko led the Supply Platform business at Oath Japan / AOL Platforms Japan and was one of the initial members of the Advertising.com team in Japan.
33Across is a technology company focused on solving the challenge of consumer attention in an era of automated advertising. The 33Across Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. 33Across is headquartered in New York with locations in Sunnyvale, Los Angeles, Chicago, London, Tokyo, and Hyderabad.