LONDON – Triton Digital®, the global technology and services leader to the digital audio industry, announced today the integration of its programmatic audio advertising marketplace, a2x®, with the leading content-targeted video advertising network, DynAdmic. Through this partnership, DynAdmic will leverage its proprietary audio recognition technology to provide their advertisers with hyper-targeted access to the wide range of premium digital audio inventory within the a2x marketplace. DynAdmic’s audio recognition technology analyzes spoken-word inventory, such as podcasts and talk radio, to understand the topics being discussed within each audio stream. It then assigns categories and/or keywords to that inventory based on those topics, which DynAdmic’s advertisers can target against.
Triton Digital Integrates DynAdmic with a2x® to Provide Marketers and Buyers with Hyper-Targeted Digital Audio Advertising Inventory
“Triton Digital shares our passion for innovation, and our commitment to connecting advertisers to audience in a meaningful way,” said Stephane Bonjean and Bruno Champion, Co-Founders of DynAdmic. “The breadth of premium inventory within the a2x marketplace is unparalleled, and we look forward to helping our advertisers leverage the power of this native, growing medium to increase the reach and efficacy of their programmatic buys.”
“We are pleased to have integrated DynAdmic with a2x, and are proud to provide their clients with access to highly-targeted inventory from the world’s top audio publishers,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Everybody wins with targeted ads, as they greatly improve the listening experience for audience, and result in a higher yield for advertisers.”
The global audio marketplace, a2x, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, contact monetization@tritondigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.tritondigital.com.
About DynAdmic
DynAdmic is a leading digital video advertising marketplace using an exclusive targeting concept powered by its audio recognition technology to identify and target a viewer’s real-time interest, serving them a brand’s ad the moment their interest level is highest. DynAdmic uses its never-before-seen contextual targeting solution to sell brand safe, highly focused campaigns to the world’s largest brands and agencies. For more information, visit www.dynadmic.com.
