mediasmart has enhanced its service offering with the availability of Connected TV inventory.
The new inventory is being provided to meet demand from digital video advertisers who are increasingly turning to Connected TV to extend their audience reach.
Such ad placements are typically bought and sold in the same way as digital video; a user selects a TV app and a video ad shows before the content they have chosen to view.
Benefits include a high completion rate, the ability to be shown in a brand safe environment and to be shown to a highly engaged audience.
With growing demand for content served via smart TVs, connected TV advertising is set for rapid growth in Europe. Some studies suggest the value of the European connected TV advertising market could reach €825m by 2020.
“With the strong benefits around completion rates, brand safety and engagement, amongst others, we are confident that many of our customers will benefit from this timely extension of our rapidly growing inventory,” said Noelia Amoedo, CEO, mediasmart.
ABOUT MEDIASMART MOBILE
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.
mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in Madrid, London, Paris and Tel Aviv, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).