Ainsworth joins from Kantar Millward Brown UK to lead region encompassing Continental Europe, Middle East & Africa.
LONDON – Kantar Media, a global leader in media intelligence, is delighted to announce the appointment from 25th June of Louise Ainsworth as CEO of its EMEA business*.
Ainsworth, who joins directly from her role as CEO of Kantar Millward Brown UK, brings a wealth of experience across digital media, audience measurement, strategic brand management and communications effectiveness.
Commenting on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said, “I am thrilled to welcome Louise to Kantar Media. Her rich experience in digital and the changing media ecosystem is widely recognised across the industry and will be a considerable asset for Kantar Media and our clients alike.”
Ainsworth added, “I am delighted to be joining Kantar Media. Our clients are facing more change and disruption than ever before – Kantar Media’s unique scale and breadth of high quality data sets are well-placed to help our EMEA clients convert the challenges they face into valuable opportunities.”
Ainsworth will join Kantar Media in June and will sit on the Kantar Media Executive Committee reporting to CEO & Chairman, Andy Brown.
*Kantar Media’s EMEA region includes more than 1,500 employees based in 18 countries, including France, Spain, Germany, Turkey, Israel & South Africa.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.