Buzzoole becomes first European Influencer Marketing platform to incorporate real-time, automated analytics on Instagram Stories into its reporting dashboard.
New York – Buzzoole, the leading influencer marketing platform and service in Europe, today announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns.
Instagram has recently reached 1 billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. The platform owned by Facebook has increased the number of daily active users to 400 million. Instagram stories had a crucial role in the platform’s growth and marketers have started investing in this format as part of their Influencer Marketing campaigns.
As the leader in Influencer Marketing measurement and reporting, Buzzoole has introduced analytics on Instagram Stories to its reporting dashboard. This industry-first feature is the result of the company’s continued efforts as a cutting-edge technology provider to drive the industry forward through new features and enhanced transparency.
Brands will now have access to in-depth and real-time reporting on views and comments through Buzzoole’s dashboard. Moreover greater creative controls will allow brands to approve story content before it goes live, ensuring that every single piece of Creator content is on brief. The first brands to employ this new feature are Ralph Lauren, Birds Eye and Magnum.
“We are committed to developing technology that can be used to answer our industry’s biggest challenges and the launch of a technological solution to report on Instagram Stories builds upon our work with Nielsen and the recent launch of Buzzoole True Reach, says Jenni Morrison, US Managing Director of Buzzoole. “At a time when the need for accessible, detailed and transparent reporting has once again come under scrutiny these developments underline our focus on meaningful measurement solutions and innovation that ultimately drives our industry forward.”
Buzzoole continues to innovate and invest in its proprietary technology and dedicated Research & Development reflects more than 35% of its global team. As a result, it has also been recognised by Unilever Foundry, Accenture, Facebook Start, Intel, UK Trade & Investment and as a Representative Vendor in the 2018 edition of the Market Guide for Influencer Marketing Solutions by Gartner.
About Buzzoole
Buzzoole is a marketing services company that automates, manages and measures investments with influencers.
Its end-to-end platform uses cutting-edge Artificial Intelligence technology to simplify every stage of the creator marketing process.
Buzzoole serves over 850 international brands and boasts a community of more than 250,000 creators from all over the world.
Founded in 2013 in the growing tech centre of Naples in Italy, the company has a growing presence in a number of locations globally, including the U.S. and UK.
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