Expanded service offering equips major brand advertisers to activate and succeed with personalised dynamic creative and attribution at scale
LONDON UK – Flashtalking, the leading global independent platform for ad management, data activation and unified insights, announces the debut of its new consulting services arm led by John Mruz. Under Mruz’s strategic guidance, the group will support Flashtalking clients navigating the programmatic landscape, with recommended approaches, solutions selection guidance and specific proprietary tactics, including those for specific verticals such as Auto, CPG, Travel and Hospitality, and Telecom.
“As clients take more of their programmatic in house, they need help developing and implementing their personalisation and data-driven messaging strategies,” said Mruz. “Our consulting team, in collaboration with Sales and Account Management teams worldwide, will assist brand marketers and consulting companies to craft these strategies, as well as build the required organisational capabilities to execute successfully. I am excited to lead Flashtalking’s efforts to help our clients address these challenges.”
Background and Future Plans
In the Q218, the consulting team assisted clients with developing personalisation business cases, (i.e., return on ad spend, operational efficiencies, time to market), and debuted a Strategic Planning workshop, a half-day structured working session that brings together key stakeholders across marketing, creative, media, and analytics to develop data-driven messaging strategies. The team has also published a series of vertical market playbooks (“accelerators”) that share best practices across Auto and CPG, with Travel and Telco accelerators planned for later this Summer.
In the second half of the year, the consulting team expects to introduce additional services, including a formal client education and training curriculum, process re-engineering workshops, data integration services, agile methodologies for creative development, and a suite of analytics support services.
“As our clients continue to look to Flashtalking to help them deliver on the ‘better creative’ imperative, we are thrilled to have talent like John on board,” said Flashtalking CEO John Nardone. “John brings over 20 years of data-driven marketing experience to our mission. He learned the foundations of strategy consulting at Andersen Business Consulting and, through his experiences at [x+1] and Rocket Fuel, understands first-hand the complex challenges that the clients encounter when pursuing digital transformation. He and his team lend in-depth knowledge across all of our target verticals, and we could not ask for a better team to help our clients meet the better creative imperative.”
Flashtalking is a data-driven ad management and analytics technology company, we use data to personalise advertising in real-time, independently analyse its effectiveness and enable optimisation that drives better engagement and return on spend for sophisticated global brands.
Our platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookie-less tracking, data orchestration and algorithmic attribution.
We support clients at the crossroads where data, personalised creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing.
Born in the UK, established worldwide, Flashtalking spans the globe with offices in New York, San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information visit www.flashtalking.com.