Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads
NEW YORK – Innovid, the world’s leading video marketing platform, announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. As a trusted third-party and media-agnostic measurement provider, Innovid will also join the new Google Measurement Partner Program, which aims to improve transparency and objectivity of measurement standards by making it easier for advertisers to source trusted measurement partners.
.@Google Selects @Innovid for New Google Measurement Partner Program
“At Innovid, a key part of our mission is to offer brands transparency for their video marketing campaigns across screens and channels, and to provide uninterrupted, true third-party measurement,” said Zvika Netter, co-founder and CEO, Innovid. “Based on our close relationship with Google, we were able to develop viewability metrics reporting that not only supports privacy and security for YouTube’s end users, but that also plays a critical role for advertisers in the assessment of their media investments.”
As a result of this effort, Innovid customers will be able to leverage enhanced reporting for YouTube in a reliable and privacy-conscious environment. Innovid will initially offer industry-standard viewability measurement for YouTube video ads, including verification of impressions that have at least 50 percent of its pixels on screen for two or more consecutive seconds. Advanced viewability metrics, including audibility and viewable time on screen, will be made available in the near future.
For more information about Innovid, please visit www.innovid.com or follow us on Twitter @Innovid.
Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.