New York: Evidon from Crownpeak, a global leader in privacy management and digital governance management, announced it will increase transparency in the advertising industry by integrating the IAB Europe’s Transparency and Consent Framework with its Universal Consent Platform.
The Universal Consent Platform is the first-to-market unified solution to help organizations achieve compliance with global privacy laws, including the GDPR. It will now offer publishers and brands the option to manage and pass consent to third party vendors, as per the IAB’s framework. By using this integrated method, it will bolster the industry’s ability to comply with requirements put forth by the EU’s General Data Protection Regulation (GDPR).
Since its enforcement on May 25th, 2018, GDPR requires that organizations which collect, process and use personal data of individuals located within the EU disclose the purpose of such processing, and in many cases, gain consent from the user.
Adrian Newby, Chief Technology Officer at Crownpeak says: “While this legislation is an important step in furthering protection of users’ personal data, it is also important for publishers, advertisers and vendors to promote transparency across the digital advertising supply chain. The IAB EU Transparency and Consent Framework gives all parties a communal language to work together to deliver potent and pertinent digital advertising to consumers via trusted Consent Management Providers (CMP).”
The native support provided by Crownpeak’s Universal Consent Solution will offer the same functionality, APIs, and status, as the open-source framework. By allowing consent to be transferred to partners within the ecosystem, the provenance of data and advertising quality will be prioritized.
As an IAB-listed Content Management Platform, Crownpeak’s customers will have access to all necessary information about each vendor prior to any data collection. Sites can capture consent from their users before any personal data is collected and seamlessly share that approved consent with their partners and technology vendors.
For nearly 10 years, Evidon, which is part of Crownpeak, has built consent management tools for publishers to comply with existing privacy legislation such as PIPEDA and the ePrivacy Directive (2002/58/EC) along with provided data governance management tools that provide insight into the technology vendor ecosystem utilizing their industry-best Regex Database. Evidon is also a preferred provider of the AdChoices program, working closely with advertisers, agencies and technology vendors in the digital advertising chain to achieve compliance with the Digital Advertising Alliance’s self-regulatory program.
About Crownpeak
Founded in January 2001, Crownpeak was the first company to offer digital content management through a SaaS solution. Today, leading brands trust Crownpeak’s cloud-first Digital Experience Management (DXM) platform to quickly and easily create, deploy and optimize customer experiences across digital touchpoints at scale. Crownpeak provides a complete solution for DXM featuring content management, personalization, search and hosting, in addition to fully integrated Digital Quality Management (DQM) to ensure brand integrity and meet compliance requirements. More than 200 enterprise companies rely on Crownpeak to deliver engaging experiences that delight customers, promote loyalty and deliver results.
For more information please visit: www.crownpeak.com.
About Evidon
Evidon is a global technology company focused on simplifying the complex world of Digital Governance, acquired by Crownpeak in August 2017. As companies add more technology to maximize the return on their digital investment, building consumer trust has become ever more important. Fulfilling this promise requires organizations to have a comprehensive approach to govern data collection across their websites, applications and ads while complying with global regulations. The world’s leading brands rely on Evidon to empower their Digital Governance success across millions of web pages and apps that drive billions of online revenue.
For more information please visit: www.evidon.com.
