Acceptable Ads Committee Announces New Ad Criteria

Mobile-specific Acceptable Ads criteria now in play.

London – eyeo, makers of Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over 1 billion downloads, announce that the independent Acceptable Ads Committee have released their mobile-specific Acceptable Ads Criteria.

The Acceptable Ads Criteria are the standard that define which non-disruptive online advertisement formats are good enough for users with an adblocker. Having mobile-specific criteria now means eyeo can improve the browsing experience of ad-blocking users on mobile.

The Acceptable Ads Committee reached consensus on the mobile-specific criteria after nearly a year of research, feedback and deliberation. 2000 ad-blocking users were surveyed to better understand the level of disruption caused by the most common formats of mobile advertising. From these results, the committee drafted criteria, which they shared with the ad-blocking community to collect additional user feedback.

On July 31st 2018, the independent Acceptable Ads committee announced the mobile-specific Acceptable Ads Criteria. eyeo will work closely with its partners to enforce said criteria update.

“The Acceptable Ads Committee has done an outstanding job of identifying the need for mobile-specific criteria, and commissioning a large study to collect data among ad-blocking users. The findings have been put into practice into a major update to the Acceptable Ads criteria, which will impact millions of mobile users worldwide.”

– Job Plas, Director of Industry Relations

About eyeo

eyeo is the developer of a suite of products that includes Flattr, Adblock Browser and Adblock Plus, an open source project that aims to rid the Internet of annoying and intrusive online advertising. Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see. Users across the world have downloaded Adblock Plus over a billion times, and it has remained the most downloaded and the most used extension almost continuously since November 2006. PC Magazine named the extension as one of the best free Google Chrome extensions, and it received readers’ choice award for best privacy/security add-on.

Adblock Plus is a free browser add-on for Safari, Chrome, Firefox, Internet Explorer, Maxthon and Opera for desktop users, and offers a free browser for mobile users on iOS and Android.

eyeo’s mission is to put users in control of a fair, profitable web.