LatAm Expansion Strengthens TV’s Global Role as a Performance-Marketing Channel
TVSquared, the gold standard for TV performance analytics and optimisation, has opened TVSquared Latin America. The Miami-based offices will support the world’s fourth-largest advertising market, which accounts for more than $28 billionin annual TV spend.
Through real-time measurement and optimisation, TVSquared makes TV a performance-marketing channel for local, national and global advertisers. More than 700 brands, agencies and networks in 70 countries use TVSquared to demonstrate TV ROI and improve campaign effectiveness by up to 80%.
Calum Smeaton, CEO and founder, TVSquared:
“While the role of TV is strong in Latin America, the use of real-time TV attribution and optimisation is still in its early stages throughout the region. Our Latin American customer base is spearheading the use of TV for performance – leveraging the channel as a primary driver of immediate, digital response. Through our ADvantage platform, these brands and agencies are now measuring and optimising TV just like digital.”
TVSquared ADvantage measures the impact of TV spots and provides insights to maximise spend and optimise campaigns for the greatest response – whether it’s search, site visits, app activity, phone, SMS or any other touchpoint. The platform offers multi-country, cross-brand analysis by day, daypart, programme, network, genre and creative, and provides buy recommendations for the best response.
About TVSquared
TVSquared is the gold standard for TV performance analytics and optimisation. More than 700 brands, agencies and networks in 70+ countries use TVSquared to optimise TV-driven response, maximise spend and improve campaign effectiveness by up to 80%. Learn more at www.tvsquared.com.
