London, UK: Digital media specialists, NMPi announced that it has become the first advertising agency to be recognised as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A.
Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several large advertising agencies to get involved. The partner programme now includes over 50 partners. However, the Premium Google Comparison Shopping Partner Badge is only given to partners who hold the skills and expertise to assist over 100 merchants on their platforms.
NMPi is running its award-winning Google Shopping strategy through official Google Comparison Shopping Partner, By Buy Bye created by DQ&A. This allows advertisers and agencies to take advantage of Google’s newest partnership and run Shopping campaigns at a 20% discount rate. With this, brands are able to run successful campaigns on Google Shopping at a significantly lower cost.
Luke Judge, CEO, NMPi, commented: “We are thrilled to be the first advertising agency to receive the Premium Google Comparison Shopping Partner Badge. It is our heritage and depth of understanding of Google’s Shopping capabilities that has allowed us to rapidly scale and provide over 100 leading brands with our technology, consultancy and expertise.”
Judge concluded: “Overall our campaigns have seen a significant drop in CPCs, averaging a 30% reduction in costs whilst maintaining optimal campaign performance.”
The CSS used by NMPi, By Buy Bye, was developed by its sister company and technology experts, DQ&A. James Sleaford, Managing Director, DQ&A UK, stated: “Hats off to our incredible tech team who moved so rapidly to build a solution to satisfy a new industry demand. Our service helps brands of various sizes to meet their goals in ever more competitive markets.”
NMPi has a long standing relationship with Google Shopping, being the first to test the platform when it was launched in Beta in the UK. The agency also won two awards this year for its Google Shopping strategy with Harvey Nichols, and received two highly commended accolades at the Performance Marketing Awards.
About NMPi
NMPi is an international, digital marketing agency with offices in the UK, US, Australia, Netherlands, Switzerland, South Africa, Singapore, and Malaysia. NMPi has more than 15 years of experience delivering market-leading, global digital marketing strategies across Paid Search, Display, Paid Social and Analytics.
Having worked across a wide range of industries including fashion, retail, financial services and travel, NMPi experience offers advertisers advanced marketing strategy and implementation, informed by data and insights. NMPi’s impressive list of clients includes Harvey Nichols, L’Oréal, Samsung and Bonds.
The holistic approach to digital advertising combines innovative technology and a talented team of data-driven strategists and analysts, helping ambitious brands grow by unlocking opportunities by aligning channels to realise their true value. For more information, visit: https://nmpidigital.com/.
About DQ&A
With over 16 years of experience helping advertisers, agencies and publishers with making advertising technology work for their business, DQ&A specialises in implementing and maintaining digital marketing solutions and infrastructures for clients. DQ&A helps clients to improve their digital marketing strategies by creating a blueprint for excellence in digital marketing. It has deep expertise in helping its clients with ad tech infrastructure, data management and integration, analytics and training and providing them with best-in-class digital marketing services and consultancy.
Originally a Dutch company, its digital marketing specialists have now spread across the globe, serving clients locally in 14 markets. It empowers our partners with a truly global approach and a local touch.
