TORONTO & NEW YORK – Triton Digital®, the global technology and services leader to the digital audio industry, announced the integration of its audio advertising marketplace, a2x®, with AcuityAds, a technology leader that provides targeted digital media solutions by leveraging its proprietary AI technology to enable advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Through this integration, buyers that use the Acuity Platform will be able to further increase their reach by adding highly-targeted digital audio inventory from a wide range of podcasters, radio broadcasters, web radios, and online music services to their programmatic, omnichannel buys for the first time.
Triton Digital Integrates AcuityAds with a2x® to Provide Media Buyers with Programmatic Access to Premium Digital Audio Inventory
“At AcuityAds, we remain committed to providing our clients with innovative and effective ways of reaching their most valued audiences in the right place, at the right time, and with a relevant message,” said Joe Ontman, CRO and Co-Founder of AcuityAds. “Digital audio is a safe and proven vehicle for doing so and one that is often underserved within the programmatic community. We are thrilled to partner with Triton Digital to provide our clients with access to the a2x marketplace, where they can leverage the reach and connectivity of digital audio to increase their return.”
“AcuityAds shares our passion of helping brands connect with their target audiences in meaningful ways,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to provide their clients with access to a wide range of premium audio inventory from all over the world to enhance the performance of their campaigns and enrich their digital marketing strategies with this remarkably effective advertising medium.”
The global audio marketplace, a2x®, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x®, contact [email protected].
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
About AcuityAds
AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention® throughout the customer journey. Via its unique, data-driven insights, real-time analytics and industry-leading activation platform based on proprietary machine learning technology, AcuityAds leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled, trusted solutions that the most demanding marketers require to be successful in the digital era. AcuityAds is headquartered in Toronto, Canada with offices in New York City and Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary, Montreal and London, England. For more information, visit AcuityAds.com.
