The IgnitionOne Customer Intelligence Platform recognized for its CDP capabilities amongst six leading vendors
NEW YORK — IgnitionOne, a global marketing technology and services leader, has earned the Gold Award for Technical and Customer Support in The Relevancy Group’s report, The Relevancy Ring: CDP Buyer’s Guide 2018. IgnitionOne earned recognition as the highest-rated vendor for its emphasis on agency-type services and also received three Silver Awards in the Integration Capabilities, Industry Expertise, and Overall Value categories.
The Relevancy Group surveyed more than 400 marketing executives across the financial, media and publishing, retail, e-commerce and tech sectors, and evaluated six CDP vendors based on customer surveys, vendor questionnaires, and product demonstrations. The report details the hurdles that marketers face, desirable CDP vendor features, and an in-depth analysis of these six vendors.
“While account management and support services often drive vendor selection, we were especially impressed by IgnitionOne’s real-time dashboard, which features individual and highly configurable customer trend data,” said Nicholas Einstein, VP of research and principal analyst at The Relevancy Group. “The platform continues to evolve in order to meet marketers’ needs – and according to those surveyed, IgnitionOne’s services team routinely exceeds expectations.”
The IgnitionOne Customer Intelligence Platform enables marketers to find, value, and engage their best customers across marketing channels – including IgnitionOne’s natively supported channels such as Display and Website Personalization, as well as through robust integrations with other marketing technology providers. With a focus on capturing real-time signals to determine customers’ products of interest and lifecycle stage, IgnitionOne powers maximized results by helping marketers reach their most valuable customers at key moments of consideration with personalized omnichannel messaging.
“We’re proud to be recognized in this report of industry-leading technology vendors,” said Will Margiloff, CEO of IgnitionOne. “It is an affirmation of the important role that the IgnitionOne Customer Intelligence Platform plays in the complicated world of digital marketing, and highlights our dedication to helping marketers make more effective and meaningful customer connections.”
To download the report, visit https://www.ignitionone.com/th
IgnitionOne’s leading Customer Intelligence Platform empowers marketers to find and engage their most valuable customers across channels to maximize overall results. IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 400 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Media.
About The Relevancy Group
The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services to help buyers and sellers alike to compete more effectively within the broader online economy. TRG works with the largest vendors and brands as well as early stage companies, helping them to generate leads and develop a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly.