NEW YORK – Eyeota, the global leader in audience data, hires Howard Luks as Senior Vice President, Data Products and Partnerships. In this newly created role, Howard will focus on global distribution partnerships, channel integrations and data, and direct the global platforms team out of New York.
Howards joins the team with more than a decade of experience in the advertising technology and data industry with a focus on international business strategy, global account management and team development.
“The ad tech industry is undergoing big changes that present opportunities and challenges for emerging companies in global markets,” said Howard. “Eyeota has done a lot interesting things to create a truly differentiated and independent audience data company. I’m excited to join an established company like Eyeota that affords me the ability to be nimble and make an impact across the organization and industry. I look forward to helping our partners and clients further utilize our offerings to navigate an industry that is constantly evolving.”
Prior to Eyeota, Howard was Director of International Business Development at Oracle Data Cloud, where he implemented its data supply strategies across Europe, Middle East, Latin America and Asia-Pacific. Howard also held roles at Acceleration and BlueKai, where he managed business development initiatives and client accounts, including relationships with Fortune 500 companies. Howard is a board member of INCLUDEnyc (http://www.includenyc.org/). He is based in the New York office.
“We are thrilled to welcome Howard to the Eyeota team. In the complex audience data market, Eyeota is focused on working as a partner to our clients, and Howard brings that focus to our business. His passion for and knowledge of the global industry will allow us develop our efforts in new and existing markets,” said Jill Orr, COO, Eyeota.
With more than four billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is the global leader in audience data. Eyeota’s data empowers marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences, while enabling publishers and data suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, Detroit, London, Los Angeles, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, visit http://www.eyeota.com.