The collaboration will integrate both platforms to aid advertisers in delivering high-impact, non-intrusive, creative campaigns
London: Sizmek, the world’s largest independent demand-side platform, and Sublime, a global high-impact advertising marketplace that creates and delivers premium ad experiences, have today announced a platform partnership to bring clients access to advanced audience targeting tools and expanded media inventory.
Combined with Sizmek’s existing data enablement, creative optimisation and media execution capabilities – all powered by AI, this partnership provides advertisers with automated access to Sublime’s network of innovative ad units, in a brand-safe and targeted environment.
Additionally, the Sublime and Sizmek integration will to allow access not only to the Sublime inventory, but also to enhanced audience targeting via the use of the Sizmek AI within Sublime’s own platform. Sizmek and Sublime believe the added ability to optimise to advertiser objectives cross-platform, with highly advanced, non-intrusive creative, will answer many of the problems facing marketers today.
Kees de Jong, Sizmek’s General Manager, EMEA, said: “We are very excited by this opportunity to partner with Sublime, who, since their inception, have demonstrated a great momentum in building new programmatic, high-impact formats. I am certain this partnership will be mutually beneficial in responding to the current and future advertising challenges.”
Andrew Buckman, Sublime’s Managing Director EMEA, added: “We are thrilled to be partnering with Sizmek to offer advertisers even more opportunities to deliver high-impact creative at scale. By integrating with Sizmek’s AI technology, our leading platform will empower marketers to target audiences even more efficiently – resulting in enhanced engagement and improved business outcomes. This is essential at a time when consumers are increasingly demanding and their requirements are constantly evolving.”
Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.
Sublime creates and delivers ad experiences that activate, captivate and inspire digital audiences at scale. It offers a high-impact marketplace where market-leading technology is combined with a creative-first approach; Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity, drive results, and enhance the user experience. It is committed to breaking the mould in creative innovation, while delivering the highest level of service and support.
Founded in 2012, the Paris-based company has offices in London, Düsseldorf, San Francisco, and New York, and delivers direct and programmatic advertising campaigns across the globe.
For more information, please visit www.sublime.xyz.