mediasmart Partners with TripleLift for Further Native Advertising Capabilities

mediasmart has partnered with the native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering.

Native advertising has evolved from an industry buzzword into an effective marketing strategy used by many of the world’s largest brands and agencies. The partnership offers mediasmart customers access to a new source of integration for content marketing, advertorials, sponsored content and any other ad that matches the look and feel of the publications where it is presented.

The partnership means mediasmart’s customers are now offered In-Feed Native inventory across premium international and local language publishers in App, Desktop & Mobile Web.

“The interest in native formats has been growing year after year, and we are very pleased to have extended our offering by partnering with a leader in this space.” said Noelia Amoedo, CEO, mediasmart.

“As the world’s largest Programmatic Native exchange according to ComScore we are constantly looking to partner with best of breed companies like mediasmart,”  added Koto Ayodeji, Director of Business Development, Europe.


mediasmart Mobile is the first Spanish company focusing on the real time optimisation of mobile advertising (both on smartphones and tablets) using its proprietary technology platform.

mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.

Located in Madrid, London, Paris and Tel Aviv, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).

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