Isobar Strengthens EMEA Team with Chief Experience Officer and Chief Design Officer Roles

LONDON — Global digital agency, Isobar has elevated Simon Gill to Chief Experience Officer (CXO), EMEA and Daniël Sytsma to Chief Design Officer (CDO), EMEA with immediate effect. They will be critical in driving Isobar’s creative and design reputation in EMEA and in supporting Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. Gill will be based in London, in Isobar’s global headquarters and will report into Isobar Global CEO, Jean Lin, and Sytsma will be based in Isobar’s Amsterdam office and report into Sven Huberts, Director of Strategic Growth, EMEA.

Isobar Strengthens EMEA Team with Chief Experience Officer and Chief Design Officer roles

They will both work closely with Isobar’s country leaders and heads of creative and experience in EMEA to expand Isobar’s solutions for clients and drive creative and design excellence in the region, and will partner with Sven Huberts, Director of Strategic Growth, EMEA in driving growth in the region.

Jean Lin, Isobar Global CEO, commented, “Simon and Daniël will drive creative momentum for Isobar in the EMEA region and accelerate our modern creative agenda. Simon is a strategic and creative thinker, who is able to join the dots with our technology partners and platforms, to simplify and humanise emerging technology for our clients. Daniël is a creative leader, driven by design, who has a reputation for creating beautifully crafted and meaningful work that makes positive impact on the connection between people and brands. Both will be key in strengthening Isobar’s creative, emerging technology and digital product offering in EMEA.”

Gill’s previous role was Chief Creative Officer at Isobar UK where he also worked with the Dentsu Aegis Network portfolio of agencies, to champion the creative use of digital. Having spent more than 20 years at the forefront of digital marketing, Gill is an award winning creative, jury president and industry commentator. With a PhD in Multimedia, he has a proven track record in delivering creative excellence for global brands and has a reputation for building award winning, multi-disciplinary teams, that skillfully combine the promise of brands with the power of technology to create exceptional experiences and real business results.

Sytsma founded Studio Kraftwerk, a design agency for innovation and digital products in 2014, with the agency becoming part of Dentsu Aegis Network in 2016. In the last decade he has worked on the intersection of design and innovation with forward thinking brands like Volkswagen, Philips, Porsche, Adidas and Diageo. Daniël is an advocate of digital design, as a keynote speaker, jury president and guest lecturer. His work has been recognised on the International stage, including the Webby Awards, Cannes Lions, Eurobest and the Red Dot (Grand Prix). In 2015 he was named Design Professional of the Year.

Most recently, Isobar was named a leader in Gartner’s 2018 Magic Quadrant, for the fourth consecutive time and won the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity 2018, for ‘Aeronaut,’ a fully immersive VR experience that launched Billy Corgan’s 2017 solo album Ogilala.

Isobar is also a Global Alliance Solution Partner for Adobe, a Salesforce Platinum Cloud Alliance Partner, a Sitecore Platinum Implementation partner, and an Enterprise Magento Partner, winning Regional and Global Commercial Partner of the year in 2018.

About Isobar:

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products & services offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year. Key clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.