eLocal Acquires Felix and CityGrid to Further Expand Performance-Based Advertising Platform

CONSHOHOCKEN, Pa. — eLocal today announced the acquisitions of Felix and CityGrid.

@eLocal acquires Felix and CityGrid to expand its performance-based advertising platform for local, regional and national service businesses #adtech #paypercall #payperlead

eLocal, Felix, and CityGrid have separately been leaders in providing performance-based advertising for local, regional and national service businesses for over a decade. Together, they become one of the largest players in the pay-per-call and pay-per-lead industry.

As a result of this acquisition, along with its acquisition of Ring Router in October 2018, eLocal can now offer pay-per-call and pay-per-lead solutions within the Home Services, Legal, Insurance, Medical, and Financial verticals.

The combined eLocal, Felix, and CityGrid offering leverages the best aspects of each individual organization. “We are excited to now partner, rather than compete, with two of the early leaders in performance-based marketing,” said Bruce Aronow, CEO at eLocal. “eLocal has built an extraordinarily robust performance-based advertising platform and we intend to continue leveraging our technology and operational infrastructure to strategically expand and grow.”

The combined management team, with representation from each organization, has significant depth of experience and is well-positioned to execute on a shared vision. “There were tremendous synergies between what eLocal and Felix have built,” said Jill Labert, who assumes the role of Chief Revenue Officer at eLocal. “By leveraging the best-in-class aspects of each organization, we expect to deliver significant value to our clients and publishing partners.”

Fueled by an infusion of growth capital from LLR Partners in late 2017, eLocal is focused on continuing to augment its organic growth through targeted acquisitions. “Ring Router, Felix, and CityGrid are an important first step in our vision, as we continue to look for strategic acquisitions in 2019 and beyond,” Aronow added. “Piece by piece, together, we’re building something exceptional here, and this is just the beginning.”

About eLocal

eLocal is a fast-growing, 10-year-old performance-based advertising company, whose mission is to connect consumers with local businesses. eLocal has been at the forefront of a changing advertising industry by offering pay per call and pay per lead advertising solutions to businesses of all sizes. In 2017, eLocal’s founders won an EY Entrepreneur of the Year Award for E-Services, while, for the second year in a row, the company itself ranked among the fastest-growing in the Philadelphia Business Journal’s Soaring 76. Learn more here.