New data will provide media buyers and sellers with deep ad campaign and inventory insights
NEW YORK — Videa, an online marketplace for automated television advertising, announced that it will leverage Comscore TV data within its automation platform. Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. The addition of Comscore TV data grants media buyers and sellers with a Comscore and Videa subscription across the U.S. access to Comscore campaign measurement insights within the Videa platform. This will allow media buyers to more effectively reach highly valuable audiences across stations and help local broadcasters better value their inventories within the linear TV advertising ecosystem.
“Comscore is a valued partner and we are excited to offer our mutual clients access to its stable and granular TV data now through the Videa platform. This grants our customers easy access to Comscore’s valuable campaign insights, analytics and ratings”
“Comscore is a valued partner and we are excited to offer our mutual clients access to its stable and granular TV data now through the Videa platform. This grants our customers easy access to Comscore’s valuable campaign insights, analytics and ratings,” said Mary Barnas, vice president of platform adoption, Videa. “As media buyers increasingly seek out insights on campaign performance and the ROI of their media investment, Videa’s latest partnership with Comscore will provide them with yet another layer of insight and transparency into their media spend, helping them to make easier, more informed buys in the future.”
“We are always looking for ways to help our clients easily access Comscore data via their programmatic platforms, so we are thrilled to expand into the Videa platform, especially as advertisers continue to increase their spend on programmatic television,” said Steve Walsh, executive vice president, local, at Comscore.
Videa is the only automated spot TV buying solution with in-flight stewardship through Campaign Performance reporting. Buyers and sellers can drill down to the spot level and review Comscore viewing insights by market or station, filter reporting by daypart or unit length, view and export posts for buys and track compensatory weight and added value.
With over 580 stations live on the Videa platform across 157 markets, over 7,000 orders have been placed, growing year-over-year revenue by 865% with an average reach of approximately 90 percent of consumers, across 82 million households and 1.3 trillion annual impressions.
Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys – within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy. Owned by Cox Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information about Videa, visit videa.tv.