Media consultancy continues to grow footprint in Asia Pacific
SAN FRANCISCO — Leading media consultancy MightyHive announced the opening of a new office in Tokyo, Japan, as the company continues expanding its presence in the Asia Pacific (APAC) region. MightyHive has already established offices in Singapore, Sydney, Australia and Auckland, New Zealand. The Tokyo location will allow MightyHive to extend the sales and service of its integrated programmatic buying and analytics approach into Japan, a key area of programmatic growth. In fact, research conducted by Digiday recently estimated Japan’s programmatic market to reach $2.54 billion annually by 2020.
MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics, to help marketers and agencies fully realize the potential of advanced marketing and advertising technologies. MightyHive’s solution helps advertisers take greater ownership of their platform relationships, enabling more transparency and agility as they work to address increasing consumer demands for relevance.
The company plans to add 25 full time employees to the Tokyo office by the end of the year.
“To help our Japanese clients take greater control of their programmatic operations, it’s critical to provide them with local talent,” said Chris Martin, chief operating officer and co-founder of MightyHive. “The World Federation of Advertiser’s 2018 study of the world’s 13 biggest ad markets identified Japan as a maturing market in programmatic. We are excited to offer the focused attention and support these companies need to take advantage of the opportunity here.”
For more information or to get in contact with a MightyHive representative in other regions, contact questions@mightyhive.com.
About MightyHive
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, New York, Singapore, Stockholm, Sydney, Tokyo and Toronto. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.
