New VP, Global Business Strategy Justin Orkin to head operations via a new office in Singapore
Singapore – Control vs. Exposed (CvE), a new performance agency that combines the best features of consultancies, media agencies and technology companies, has expanded into the Asia-Pacific (APAC) region and appointed Justin Orkin as its new vice president of global business strategy to head the company’s operations in the region. Orkin is operating out of Singapore’s main media hub at 22 Cross Street. He will report directly to Brody O’Harran, executive vice president of global business strategy for CvE, who is based in Seattle.
Orkin’s experience extends to over a decade in the media and advertising industry across borders and continents. Working for companies such as Verizon, AOL, and Yahoo, he has partnered with global CMOs in both the US and APAC and has helped bridge the gap between the U.S. and APAC in terms of strategic revenue growth.
“With its focus on helping brands to drive business growth through digital media, CvE is a game changer for the industry. I’m thrilled to be joining the company and driving our expansion into APAC,” said Orkin. “The APAC market is ripe for opportunity in advertising, and my expertise will allow us to further educate our clients about the importance of efficient performance solutions.”
Justin previously served as Verizon Media’s head of agency and brand programmatic sales for the west region, NAR, where he worked with clients such as Amazon, Disney and Netflix in Singapore, Hong Kong and North America on cutting-edge strategies to drive incremental programmatic growth and achieve overall performance goals. He also worked with brands such as Intuit and Southwest Airlines as Verizon’s head of west coast sales for finance and travel to develop programmatic display and branded content strategies. Under his leadership, his team turned Fortune 500 companies’ objectives into scalable and actionable integrated marketing plans.
CvE’s services include full-service digital media, programmatic in-housing, consulting and implementation and audit and analytics. CvE offers marketers full transparency from a fee, data and performance perspective. The company was created to partner specifically with marketers who seek positive impact on their P&L from their digital media. Its scientific marketing approach ensures CMOs are equipped with the right materials when connecting with CEOs and CFOs. Marketers now have the ability to test and leverage their own data to build a lift-based roadmap which drives real profit for their business.
“We have already seen tremendous interest from global marketers to work with a performance agency that puts their business results at the forefront of their digital marketing efforts,” said O’Harran. “Our move into the APAC region validates our mission, and we’re excited to be partnering with Justin to bring our vision of this new breed of global performance agency to fruition.”
About Control vs. Exposed:
Control vs. Exposed is the alpha of performance agencies, a new breed that combines in a single package the best features of consultancies, media agencies and technology companies. We partner with like-minded clients who seek truth, answers and performance from their advertising in the form of measurable business outcomes. We use a scientific marketing approach to ensure CMOs look amazing to both CEOs and CFOs by helping them test and leverage their own data to build a lift-based roadmap which leads to stratospheric business success. For more information, visit https://controlvexposed.com/.
